Austin, Texas is the happy home of the Alamo Drafthouse Cinema theater chain, which is reopening their Alamo Drafthouse South Lamar, complete with karaoke room in adjacent The Highball, on Saturday, August 16. And finally, ambitious Alamo CEO Tim League’s long-planned assault on Los Angeles is also in the works, complete with a quote from Mayor Eric Garcetti. “We’re extremely excited to welcome Alamo Drafthouse to Downtown Los Angeles. Their unique brand of innovation and showmanship embodies the best traditions of our city’s film industry.”
Thus Alamo Drafthouse, in partnership with The Ratkovich Company and National Real Estate Advisors, will open its first Los Angeles, California theater at The Bloc, a 1.8 million square foot mixed use destination that is in the midst of an $180 million renovation. The Alamo Drafthouse Downtown is slated to open in 2015. The Alamo Drafthouse Downtown’s nine screens seating about 800 moviegoers will be located in the southwest corner of The Bloc next to Macy’s third floor. The Alamo will also be opening an adjacent craft beer bar featuring an extensive array of Californian beers. The Alamo Drafthouse Downtown will be accessible via via the Blue, Expo, Purple and Red lines at the 7th Avenue Metro stop. The theater will also offer four hours of free validated parking as well as free bicycle valet.
“We’ve been eyeing Los Angeles for many years now,” said CEO and founder Tim League. “With The Bloc, we finally found the perfect location and partner to bring our brand of cinema to the birthplace of the industry.”
Alamo Drafthouse attendees know that one of the Alamo’s signature innovations is serving food and drinks during screenings. But they also book movies that play well to a certain hip urban demo. League plans to book the same mix of “new release movies, independent, foreign and classic films, as well as an exhaustive slate of the Alamo’s unique signature event programming. Each of the auditoriums will be equipped with state of the art 4K digital projection, big screens and amazing sound. In addition to providing superior presentation, the Alamo eliminates the traditional front rows to ensure there’s no bad seat in the house. The theater will also be equipped for 3D and archival 35mm projection.”
While the summer box office is down 7% year to date, the Alamo Drafthouse, founded in 1997, boasts that their sales are up 2.64%.