Late summer is a time not normally thought of as fertile ground for indie releases but Sony Classics’ “Love is Strange” with Alfred Molina and John Lithgow disproved that myth, racking up $127,000 in its initial 5 runs for a PSA of over $25,000 this past weekend. That’s an exceptional start for the rom/com/dram and the film will be rolled out to additional markets over the next few weeks.
Radius’ Elisabeth Moss/Mark Duplass starrer “The One I Love” proved intriguing, not especially for the $55,000 it took in from its 9 theatres. but more so for the $500,000 it did on VOD. So far Radius has been the only company that reports VOD numbers, starting that trend with “Snowpiercer”.
As for the holdovers, IFC had a banner weekend with “Boyhood” grabbing another $1.8 million, bringing its cume to $16.5 million, and the hilarious “The Trip To Italy” with Steve Coogan and Rob Brydon, which kept up the pace with $114,000 in its 10 theatres. The film expands to the top 20 markets this coming weekend.
In addition, SCL’s Woody Allen helmed “Magic in the Moonlight” continues its expanded run, scoring $1.3 million this weekend for an overall cume of $6.8 million and FSL’s “Calvary” grossed another $540,000 in its 240 theatres.