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Marvel’s Kevin Feige Hopes Female Superhero Movie Comes “Sooner Rather Than Later”

Marvel's Kevin Feige Hopes Female Superhero Movie Comes "Sooner Rather Than Later"

Last weekend, it wasn’t the brawny heroics of Dwayne Johnson‘s "Hercules" that topped the box office, it was the slick action of Scarlett Johansson‘s "Lucy" that audiences overwhelmingly chose instead. The movie opened to a massive $43 million, and it was the best debut the actress has had in her career to date. Clearly, moviegoers don’t care about the gender of who’s kicking ass, and yet, when it comes to the Marvel-verse—where ScarJo is a utility player as Black Widow—it’s still mostly a "bros only" club.

While yes, there are women in prominent roles—Zoe Saldana as Gamora in "Guardians Of The Galaxy"; Cobie Smulders as Maria Hill in "The Avengers"; Elizabeth Olsen as Scarlet Witch in the upcoming "The Avengers: Age Of Ultron"—it’s the dudes who lead the movies. And so when asked point blank by Comic Book Resources about when a female led Marvel movie might arrive, Kevin Feige essentially said the studio is still waiting for the right moment.

"…I think it comes down to timing, which is what I’ve sort of always said, and it comes down to us being able to tell the right story. I very much believe in doing it. I very much believe that it’s unfair to say, ‘People don’t want to see movies with female heroes,’ then list five movies that were not very good, therefore, people didn’t go to the movies because they weren’t good movies, versus [because] they were female leads. And they don’t mention ‘Hunger Games,’ ‘Frozen,’ ‘Divergent.’ You can go back to ‘Kill Bill‘ or ‘Aliens.’ These are all female-led movies," Feige said.

"It can certainly be done," he continued. "I hope we do it sooner rather than later. But we find ourselves in the very strange position of managing more franchises than most people have — which is a very, very good thing and we don’t take for granted, but is a challenging thing. You may notice from those release dates, we have three for 2017. And that’s because just the timing worked on what was sort of gearing up. But it does mean you have to put one franchise on hold for three or four years in order to introduce a new one? I don’t know. Those are the kinds of chess matches we’re playing right now."

So, it seems like Feige is either playing coy—one of those long distance release dates must be a female led movie….right?—or it’s really not in the immediate cards. But in Marvel’s defense, on the small screen, they are giving Hayley Atwell‘s "Agent Carter" her own show starting in 2015. So that’s one step in the right direction, but we’ll see how long it takes for their big screen universe to follow suit.

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Comments

Kevin

It is very interesting to see how Marvel views female characters vs. how DC is willing to portray them. I just saw GOTG and the image of Gamora – supposedly the deadliest woman in the galaxy – helpless before mere inmates ready to kill her – not to mention Drax choking her like she was nothing – speaks for itself. She was very much weaker than she is portrayed in the comics. And who can forget Black Widow running for her life from the Hulk – again needing a man – Thor – to rescue her?

Compare that to Man of Steel, where Faora is shown giving Superman all he can handle in battle. I am still waiting for the day Marvel puts any female character on the screen that could fight, say, Thor or Hulk one on one in an even battle. Spoiler alert – not going to happen. And DC is about to put a second one – Wonder Woman – onto the movie screens. What was the excuse a Marvel exec gave for why there could not be a Ms. Marvel movie – the CGI would be too expensive? In other words, Marvel is saying women are not worth spending money on?

And with the recent announcement that the Rock is probably playing Shazam – a character on par in powers with Superman – DC is also doing something else Marvel has never done – putting a character of color on the screen with as much or more power as the white ones. Marvel at least is making a Luke Cage series – for Netflix, not the big screen. Funny thing is, I am more of a Marvel fan, but I am miffed that DC is so much more progressive. Thing is, they do not seem to get enough credit for it.

Ted

Even if we set aside studios general hesitance on doing women-centered films we still have the main impediment to a female superhero movie being what female superhero has an established brand name besides Wonder Woman? Obviously you could make one without an established name, but it's much harder. Like most people, I don't read comic books, and I've never head of Black Widow or Scarlett Witch. But everyone has heard of Superman, Batman, Hulk, Thor, Iron Man, Green Lantern. The only woman superhero's I've heard of, and I suspect the majority of the population, is Wonder Woman and some of the women of X-Men (like Storm, Jean Grey / Phoenix etc), the latter group obviously being a package deal. Marvel does't own Wonder Woman, so it essentially has no properties that anyone outside comic book fans have ever heard of. This is obviously a major impediment to production and promotion.

Ugh

I'm impressed how Kevin Feige is able to pull off this "well we can't have a black lead hero yet until the right timing" & "we have to wait for the right timing for a woman lead" spiel & then give us THOR 2 & 3.

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