Now That It’s Finally Premiered on Television, Let’s Talk ‘Middle Of Nowhere’…

Now That It's Finally Premiered on Television, Let's Talk 'Middle Of Nowhere'...

When ‘‘Middle of Nowhere’ premiered in theaters, S&A opened up conversation around the film with this post: Now That It’s Officially Opened, Let’s Talk ‘Middle Of Nowhere’…

But very few people actually saw the film in theaters, since it was released in a small amount of theaters around the country, which left many fans looking to the TV premiere of the film on BET to watch it. 

And now that it’s finally premiered on television – on BET last week Saturday, August 2nd – I wanted to ask S&A readers who tuned in to watch it for the first time (many of whom I tweeted with during its BET premiere), what they thought.

‘‘Middle of Nowhere" is a 2012 award-inning drama that tells the story of a woman named Ruby, who, when her husband is sentenced to 8 years in prison, drops out of medical school in order to focus on her husband’s well being, while incarcerated – leading her on a journey of self-discovery in the process.

From that synopsis alone, you can probably tell that "Middle of Nowhere" ("MoN") is a story we don’t usually see in feature films, and I was happy that the film would finally get its chance to have the reach that it deserves.

Why it took so long for BET to air it, and why it has never been on DVD/VOD, since its 2012 theatrical release, is an entirely different discussion.

People like myself (and I’m sure many S&A readers), will seek out a film they want to see in theaters, even in limited release. But there are those people – the people I feel would get the MOST probative value from "MoN" – who belong to what I call the "broadcast reach," and who seem to have cable, no matter their financial status.

I have to agree with Tambay, when he said that, what he "dug about the film, was how adult the material felt to me. It’s a straightforward drama about black people in very adult situations, and none of it is played for laughs."

I see the intrinsic value in the other “black dramas” in film (many of them are not for me); but they have an audience that can’t be denied. I feel "Middle of Nowhere" was different. 

To me, this was a smart drama aimed at an unserved demographic – the women out there who are in SERIOUS relationships with incarcerated men, and not all of them are married like the lead character Ruby. Also, there’s the the audience that would appreciate a a mature drama about people in situations that many of us can related to.

I hope that “unserved demographic” watched along with the countless others who tuned in on Saturday night. 

I live-tweeted the broadcast with over the weekend. I actually had something to do and waited until the west coast broadcast to “sync tweet” from my DVR with the west coast viewers, one of whom was the Award Winning Writer/Director herself Ava DuVernay.

Ava live tweeted lots of “DVD Commentary,” like tidbits about the production, as well as interacted with other viewers.

Through one of her tweets, Ava answered a question that EVERYONE has been asking.

And there you have it. Don’t ask her, ask BET. Last year, the "MoN" twitter account, retweeted the below. I guess you can ask BET PR as well, if you’re wondering about the above question.

So there you have that. I’m going to leave it right there and just ask, did anyone out there rewatch or watch, for the first time, "Middle of Nowhere" on BETlast weekend, and if so, what thoughts do you have on the film?Programming Note: According to IMDb, "Middle of Nowhere" will re-air Monday, August 18, 2014 at 3:30PM (BET has proven that it will move the film, so I advise you "check your local listings").

I reviewed "Middle of Nowhere" via Nother Brother Entertainment blog here. You can also talk film with me anytime on Twitter @NotherBrother. As of this publishing, lots on my "MoN" live tweets and retweets are still near the top of the timeline.

This Article is related to: Features and tagged , , ,



Have wanted to see this film for quite some time. I do not have cable, so I can't watch it on BET. Was looking forward to purchasing it on DVD. I'm disappointed that no plans for a DVD release have been announced so far. Will contact BET and request a DVD release. Hopefully, other fans and supporters of the film will do the same.


This movie deserved better than BET.


Did not watch the film, not a fan of watching movies on BET. I loved the film though, the story, acting and cinematography were beautiful, the kind of story you rarely see.

I saw it when it premiered here in Florida (Aventura) thank goodness and gave my comments to the video crew that was there at the time as well.


Naw Kelly, it's cool I just wanted to own a copy I don't like watching stuff on BET only cause of the commercial interruption. I loved the film. Just want my own copy that's all. Some films I just want for my self I don't have not one super hero film, but stuff like THE GIRL WITH THE DRAGON TATOO (Fincher's version) I own a Blue Ray!


Hmm… Not sure why folks aren't commenting. The film was a top trending topic on Twitter when it aired. Based on some ratings info, I think some folks maybe started with MON and switched over to POWER on the Starz channel. So the real winner that night was Omari Hardwick. Also Dankwa, if folks didn't like it they probably prefer not to say anything. It's no secret this blog has been a cheerleader for Ava and I suspect no one wants to come off as being negative or a hater.

Up In The Balcony

Maybe Dankwa should hire Gun Hill's pom-pom crew. At least someone would be sayin' sumptin'.

[Black Statler and his friend up in the balcony, Black Waldorf, noticed a strange silence has fallen over the normally rambunctious Shadow and Act neighborhood. Now curiosity may have killed the cat but these 2 mangy muppets can never die (Muppets don't die!) so lets listen in]

Statler: I don't know what you find so wierd about this, Miles Ellison has repeatedly said "Black folks like hot garbage"… not this critically acclaimed affair.

Waldorf: Well, I watched it.

Statler: So talk up, share your feelings with Dankwa.

Waldorf: Like I said, maybe he should call the Gun Hill Crew.

"What "Gun Hill Crew?"

"Come on man, as Carl told Darkan, you must have missed the "Thoughts On BET's Original Movie 'Gun Hill' post.

"What did I miss?"
"My mouth is sealed"
"I'll let you hit this E&J"
"See, what had happened was… it appeared as if a sweatshop crew of 4-5 people were pumping out "HIP-HIP-HOORAY's" for BET's premiere of Gun Hill… and that's all I'm gonna say about that"

"Well, anyway, regardless, hot garbage or critical acclaim, imo, it's highly doubtful black folks will ever change their viewing habits, why would they?"

"Should or would?"

"Well, I'll tell you what, I gonna wave my magic wand, that I borrowed from Mr. Wizard, and we're gonna move ahead 20 years into the future. Are you ready?"
"But that magic wand is just a pair of your Depends wrapped in aluminum foil"
"Damn, do yu have to spoil everything? Just use your imagination… here we go"


[It worked. Statler and his disagreeable ol' friend are now 20 years in the future]

Waldorf: OMG… look at that!
Statler: I told you.
Waldorf: But what happened to Tambay?

"he was replaced by Indiewire's Anne Thompson. Tambay is now in Hollywood working for the Donald Trump Studios"

"And Sergio?"
"he was gunned down by a pissed-off 28 year old virgin comic book geek"
"And that guy CareyCarey, what ever happened to him?"
"He's retired. He now lives in Utah with his 3 wives, Blutopaz, Monique A. Williams and some fat white chick"

Waldorf: *lol* Stop it.
Statler: I told you, some things never change.
Waldorf: Didn't Boycotting movies change anything?

"Please, boycotting a movie is as senseless… as useless… as pointless as a manager of a roach infest housing project spraying "A" closet in "ONE" house… shiiiit, those nasty rascals will just move next door until the coast is clear"

"I see, but what about cryin', bi*chin' and pointing fingers at white fimmakers, why didn't that work?"
"Look around, who's reading this blog?"
"Well, it's safe to say "predominately black folks"
"Exactly! Those in charge could care less and ain't trying to hear the old Negro spiritual "I Stood On The Banks Of Jordan" only to see my ship go sailing by"
"I suppose you're right but there were some black folks doing some positive thangs, like Charles Judson, Andre Seewood and Spike Lee"

Statler: Now that's a success story. Charles left the Atlanta Film Festival, moved to New York and married Tanya Steele. They now run Martha Vineyard's African American Film Festival. Stephanie and Floyd Rance are still on the run.

"On the run!?"
"Yep, HBO is looking for them for the alleged misappropriation of their funds."
"I guess hobnobbing on the Vineyard got good to 'em"
"yeah, apparently — too good, they forgot they were black"
"And Spike?"
"Well, after his "Snobs In Conversation On The Vineyard" engagement, he hasn't been seen in public. Rumor has it that he's with the Floyd and Stephanie on a remote island"

"Crime pays huh?"
"Well, as I said, in regards to blacks and the film industry, I doubt if anything will ever change, except…"
"Wait… is this where you're gonna share your opinion on Ava DuVernay and Middle Of Nowhere… and her upcoming "Selma"?"

Statler: Listen, I may be a mangy black muppet but I am not a full-time fool. Ava could be reading this and…

Waldorf: Hold it, didn't you notice, nobody is reading this except Dankwa.
"Anyway, Ava could be reading this… and although I didn't dislike "Middle Of Nowhere", I'm just not ready to give her the key to the city."
"Oh, I know what it is. It's that David Oh-yellow-oh guy that has you lost for words"
"Yep, you got me… that guy as MLK in an Oscar bait movie… I just ain't feelin' it"

"Well, jack-up your slacks and get ready for a fight because Dankwa is about to tag yo ass for hi-jacking his post"

"Shiiiiiit, Dankwa knows, as I've said, some Negros never change. And, you and I are do or die post hijackers"

"My man, my man! Now turn out the light so we can see the next empty train coming by"

Fade to black…


Ava could have released that film on dvd/vod in 2013 if she wanted…she has handled theatrical releases so don't tell me she couldn't get New Video or someone to get MON out as dvd/vod…obviously BET gave her some cash (I'm speculating) for a tv premiere on the condition that BET share the dvd/vod return after the film played to millions on their awesome
network…Ava is too intelligent and savvy to be cast as a victim so give that a rest

Your email address will not be published. Required fields are marked *