THIS WEEK’S PREVIEWS AND PREDICTIONS
THE EXPENDABLES 3—LIONSGATE—WIDE—126 MINS—PG-13—D-BOX
Ok, so they’re not actually octogenarians (although I wouldn’t mind checking Sly’s birth certificate, just to be sure) but they are “The Expendables 3” and they’re back for more mirth and mayhem to spice up the middle of August. The original opened to $34 million in 2010 and ended up at $103 million and Chapter 2 of the saga opened to $28 million, settling for $85 million two years ago. Along for the ride this time is a cast that includes Jason Statham, The Governator, Dolph Lungren, Mel Gibson (as bad guy Conrad Stonebanks), Harrison Ford, MMA star Ronda Rousey, Antonio Banderas and Kelsey Grammer. And speaking of Grammer, if you had the former “Frasier” star in the Who Doesn’t Belong And Why office pool, congratulations you win a year’s supply of Rice-A-Roni (the San Francisco treat). But I digress. It will be interesting to see how the well-publicized piracy issues will hurt the film (one outlet reported that over 2 million people have viewed the film illegally online). It definitely will have an effect. A study at Carnegie Mellon University showed that movies that are leaked online before theatrical release generally experience a drop of 19% in box office receipts. And if you’re wondering, yes, that is the first and undoubtedly last time a Carnegie Mellon University study will be referenced in this blog.
JIM’S WEEKEND BOX OFFICE PREDICTION: $21 MILLION
CAST: Sylvester Stallone, Harrison Ford, Mel Gibson, Jason Statham, Wesley Snipes, Antonio Banderas
DIRECTOR: Patrick Hughes
THURSDAY NIGHT LATE SHOWS: 7:00 PM
LET’S BE COPS—FOX—WIDE—OPENS WEDNESDAY—104 MINS—R
Two buddies dress up as cops for a neighborhood costume party and proceed to go the whole nine yards as they decide, “Let’s Be Cops”. Damon Wayans Jr and Jake Johnson (from TV’s “The New Girl”) star. Awareness and definite interest are high, especially among urban and Latino audiences and there isn’t a comedy currently in the top 10 so the movie has the landscape to itself. And talk about a sweet ROI for Fox. Honestly, how much could this movie have cost to make?
JIM’S WEEKEND BOX OFFICE PREDICTION: $16 MILLION (3 DAY), $25 MILLION (5 DAY)
CAST: Damon Wayans Jr, Jake Johnson, Rob Riggle
DIRECTOR: Luke Greenfield (“Something Borrowed”, “The Girl Next Door”)
TUESDAY NIGHT LATE SHOWS: 10:00 PM
THE GIVER—WEINSTEIN—WIDE—94 MINS—PG-13
Oh these young adult novel adaptations are so difficult to figure. For every “Twilight” and “Divergent” there’s a “Mortal Instruments” or (heaven forbid) “Vampire Academy”. Giving this particular outing some street cred is the presence of Jeff Bridges in the title role along with 62-time Academy Award winner Meryl Streep and “Salt” director Philip Noyce. Brenton Thwaites (“Maleficent”, “Oculus”) stars as a young man chosen to learn from The Giver (a marbles-in-his-mouth Bridges) about the real world. Social media buzz is strong and Fathom is broadcasting the world premiere and first showing of the movie live in theatres tonight, so here’s thinking the film rises to the mid range of the young adult echelon. I’m saying $18 million but reserving the right to revise upwards as the week progresses.
JIM’S WEEKEND BOX OFFICE PREDICTION: $18 MILLION
CAST: Brenton Thwaites, Jeff Bridges, Meryl Streep, Alexander Skarsgard, Katie Holmes
DIRECTOR: Philip Noyes
THURSDAY NIGHT LATE SHOWS: 8:00 PM