Over the past few months the
transmedia company Project Catalyst has been profiled here announcing the
organization, their award win for film innovation, and for an upcoming film series.
Yet, what has taken more precedence lately is the unveiling of their
multicultural film and entertainment app.
With an exciting national tour, Project Catalyst has successfully
executed crowd-filled app launch events this summer in New York City, Chicago,
and Los Angeles. Their new digital media app is now available for the masses to
download in both Apple (App Store) and Android (Google Play Store) on
smartphones and tablets.
The Project Catalyst app presents
a significant breakthrough. It is
the first application software to distinctively showcase narrative short films,
documentaries, and music videos all made by and featuring the brightest new
multicultural talent from Black, Latino/a, and Asian communities. With a wide
array of film genres represented including drama, animation, and experimental,
the app’s content deals with themes of love, identity, sacrifice, family, and
more. The app features three separate content channels with fresh names in
place of typical categories: ‘Reflections,’ ‘Vibes,’ and ‘Truth’ to replace
narratives, music videos, and documentaries. Users who download the app receive
a new way of experiencing culture through mobile devices and digital content
that reflects the type of programming multicultural communities are clamoring
The Project Catalyst national app
launch events have attracted many special guests like image activist and CNN
contributor, Michaela Angela Davis, who attended the New York event at the
Museum of Contemporary African Diasporan Arts (MoCADA). Davis tweeted about the
app touting its uniqueness as the “Netflix culturally curated around people of
color.” The Chicago event was held
at the newly opened Black Cinema House designed by visual artist Theaster
Gates, while the Los Angeles launch occurred in the heart of Hollywood on the
lot of Raleigh Studios with a mix of industry & independent talents and
celebs attending including, actor/comedian Craig Robinson (Peeples, “The Office”) as well as Get On Up and True Blood
star Nelsan Ellis.
According to Project Catalyst
founder, filmmaker and media scholar Artel Great, “We’ve really struck a chord. Since our U.S. tour began last
month we’ve already found a global audience that has downloaded the app in 11
countries across the world. To know people are already watching content on our
app in Europe, North and South America, Asia, Australia, the Caribbean and the
Middle East speaks volumes. It means there is an appetite for humanistic
content that reflects the broader experiences of people of color, and it’s
bigger than most Hollywood executives understand.”
Notably, the Project Catalyst app
is now available and FREE to download and watch high quality films– though it
is purely mobile, and currently cannot be viewed on desktop computers. The app features a variety of content
from the likes of London filmmaker Shola Amoo’s sci-fi bender, Touch, musician and singer Cody
Chestnutt, and the documentary La Tierra
de los Adioses by Stefani Saintonge, winner of the inaugural Essence Black
Women in Hollywood Short Film Contest.
Whether you are a film lover looking to enjoy more diverse entertainment
options or a filmmaker seeking to raise the visibility of your film, the
Project Catalyst app is exactly what you need. Filmmakers interested in submitting content can even contact
the company directly from the app.
For easy access, you can find the Project Catalyst app here to download free & watch.
See more about Project Catalyst at ProjectCatalyst.com