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STARZ Freshman Series ‘Power’ Draws “Highest Concentration of African American Viewers on Premium Cable”

STARZ Freshman Series 'Power' Draws "Highest Concentration of African American Viewers on Premium Cable"

STARZ Original series and summer breakout hit “Power,” finished strong in its season finale and has averaged about 4 million viewers per week, with strong viewership among White and African American viewers – both male and female audiences (18-49), according to the press release from the premium cable TV network.

The New York-based drama, which has apparently resonated strongly with African American audiences throughout its 8-episode first season.

Viewership for “Power” grew throughout the strong first season. The August 2 finale’s 9PM results (2.9 HH rating and nearly 1.1 million viewers Live+SD) more than doubled the series premiere results (1.3 HH, 462K Live+SD), as the series became “appointment viewing” for its ever-increasing core audience.

“Power’s” final weekend was also the best to-date. Nearly 2.5 million viewers watched the “Power” season finale over the weekend on STARZ (up more than 20% from the premiere weekend). In fact, “Power’s” final weekend outpaced all recent STARZ finale weekends since “Spartacus: War of The Damned.”

The freshman season of “Power” generated the largest concentration (71%) of African American viewers of any scripted premium series since 2006.  Furthermore, only HBO’s “Game Of Thrones” and “True Blood” drew larger numbers of African American viewers of any premium series currently running compared to “Power” on STARZ.

With new episode weekend viewership growing throughout the season, “Power” averaged about 4 million viewers per episode across all platforms including STARZ linear, STARZ ON DEMAND and STARZ PLAY.

Power” tells the story of a visionary crime drama set in two different worlds, the glamorous New York club scene and the brutal drug trade.

James “Ghost” St. Patrick has it all: a beautiful wife, a gorgeous Manhattan penthouse, and the hottest, up-and-coming new nightclub in New York. His club, Truth, caters to the elite: the famous and infamous boldface names that run the city that never sleeps. As its success grows, so do Ghost’s plans to build an empire. However, Truth hides an ugly reality. It’s a front for Ghost’s criminal underworld; a lucrative drug network, serving only the wealthy and powerful.

As Ghost is seduced by the prospect of a legitimate life, everything precious to him becomes unknowingly threatened. Once you’re in, can you ever get out?

The “Power” cast is led by Omari Hardwick, Lela Loren, Naturi Naughton, and Joseph Sikora.  Hardwick stars as main character ‘James “Ghost” St. Patrick’; Loren plays ‘Angela Valdes’, an old flame of James’s who unexpectedly reenters his life; Naughton will play ‘Tasha St. Patrick’, wife, confidant and willing accomplice to James and Sikora plays ‘Tommy Egan’, childhood best friend and business partner to “Ghost.”

Executive produced by Curtis “50 Cent” Jackson, “Power” was created by Courtney Kemp Agboh (Emmy nominated for “The Good Wife”), who serves as executive producer and showrunner. Mark Canton (“300, Immortals,” “300: Rise of an Empire”), Randall Emmett (“End of Watch,” “2 Guns,” “Lone Survivor”) and David Knoller (“Big Love,” “Carnivàle”) also serve as executive producers. The series is produced in association with CBS Television Studios.

“Power” premiered on STARZ with an eight hour-long episode first season and has been renewed for a second season.

It will premiere to more than 10 million new households on ENCORE BLACK, beginning Tuesday, August 12 at 10 pm ET/PT, with a replay immediately following at 11 pm ET/PT, airing 1 episode per week on Tuesdays at 10 pm ET/PT for eight weeks on ENCORE BLACK through September 30. Additional replays will air on Wednesdays, Fridays, Saturdays and Sundays.  “Power” episodes will also be made available weekly on ENCORE PLAY.

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Comments

frank tardalo

Great show a little over the top the way the characters are cast. Need more jailhouse verbage, e.g.,don’t sell me a wolf ticket, I’ll take you off the count etc. Additionally more language about drug culture, e.g., re-up, you can hit the product 2 times,etc,etc.

Tissa

I didn't start watching until about episode 4 but really enjoy the storyline and the cast selected to portray it. Can't wait for season 2!!

pete

Y'all need to chill and stop thinking too much into things…if you grew up in a ghetto in newyork like i did den u knw dealing drugs is a 90% chance for a black kid like me, some do it for a while, jst for extra cash, some take it seriously and make themselves lords…and besides u can see ghost trying his best to get out of that life, it ain't easy like that, and the series shows his struggles. And finally this is produced by 50 cent, a rapper, prolly once a drug dealer, a hustler..,,he can only potray a life he knows not one he doesn't. So chill and enjoy good tv, i love d show just like i love house of cards, similar concept different stories but both r dope.

Linda Humphrey

Power is great ! Have watched all 8 episodes at least 10 times. The onscreen chemistry between Omari and Lela is amazing. The actors are all so authentic. Love, love this series. Can't wait until next season. Stars cable is the best!

Frank You've Commented Enough

This guy Frank is half the comments on here. We get it, Frank, you like "Power."

I saw the premiere. It was okay, in a "New York Undercover" kind of way. Glad to see Omari has a regular gig. The wardrobe and the cinematography is great.

nvidia

So Black households will tune in for shows like Love & Hip Hop and Power. Yikes! Which means more Black male leads in TV who are Ebonics plagued, sexist, colorist, and criminals.

Walter Harris Gavin

So why does "Ghost" have to be a drug dealer? Power comes in many guises, Politicians, CEO's, Entrepreneurs (legitimate), Scholars, Conscious Black men & women who have to "make a way out of no way." in a system that lionizes "white" supremacy. STARZ isn't ready for characters that exist outside their limited view of the black experience in America. Doesn't matter if the creators are "black" if they continue to hew to that same ol' same ol'.

Cherish

I'm glad I stuck with this show. The first episode was rough and I found a bit stereotypical. But each episode got better and the season finale wrapped everything up lovely. I'm looking forward to season 2.

Monique A Williams

When it premiered, I couldn't find a soul who watched it so I could discuss my guilty pleasure. Now, I'm glad to see it's popular. Looking forward to season 2!

frank

We as African Americans have to embrace this way of life…..just like the slavery movies which i think they should continue…..due to meeting very young kids that had no idea the historical truth that awakened their conscious.

Be it drug dealer, slave, doctor, etc…..it all betrays Americans for what you see as Black is Definitively White….how do those drugs get into America…they might show Mexicans but believe me there is/are a large number of White Americans still producing, shipping drugs of all kinds.

So, my fellow African Americans don't be so sensitive seeing drug or slave movies…..one reality at least black actors are getting jobs, and the more we support the more money and capital is being made and we know 50 cents will turn it over into another business….so its all good. And lastly….ITS FICTION!

Frank from DC

Love it…..no matter how the drama turns….I enjoy the show and very curious….so please keep'em coming…..can't wait for he series!

I did like the way the splash of 50 cents was in the first series and now he's out…..and with ghost making the comment he'll be the biggest drug dealer in NY…..with his Wife trippin…..and stupid Tommy snorting the blow and keeping him off focus with the slick chick who im glad got shot – reality check.

Anyway….I can't wait – Starz better bring it back or im cancelling subscription

Mike

@AMARI SALI This show is by 50 Cent. I am not surprised it is a gangster type show. I definitely enjoy watching it and look forward to season 2 of "POWER."

Amari Sali

The show started off a little rough, but definitely got better with time. Though it still saddens me that we still are stuck in gangster type roles. But something is better than nothing I guess.

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