It is set to premiere on ABC, on September 30, 2014, but the network has released the first episode of its new half-hour comedy series “Selfie,” which is loosely based on “My Fair Lady” (the musical based upon George Bernard Shaw’s “Pygmalion”), but set in the world of social media.
Created and executive produced by Emily Kapnek for Warner Bros. Television, the new series will air Tuesday nights at 8 pm (ET/PT).
The series follows the life of Eliza Dooley (a modern day version of Eliza Doolittle), a woman obsessed with becoming famous through the use of social media platforms, until she realizes that she needs to actually find people that she can be friends with physically instead of just online. This prompts Eliza to hire Henry Higenbottam (a modern day version of Henry Higgins), a marketing self-image guru who is left with the task of rebranding Eliza’s image, hoping to show her that there is more to life than spending it socializing online.
Karen Gillan stars as Eliza Dooley, while John Cho plays Henry Higenbottam.
Of note, they are joined by Da’Vine Joy Randolph playing a character named Charmonique, David Harewood as Sam Saperstein, and Amber Rose as Fit Brit.
Cam Caddell, Tim Peper and Allyn Rachel round out the cast.
Watch episode 1 below: