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What Do The 12th Doctor, Floyd Mayweather and the Bolshoi Ballet Have In Common? All Are Part Of New Event Cinema Offerings

What Do The 12th Doctor, Floyd Mayweather and the Bolshoi Ballet Have In Common? All Are Part Of New Event Cinema Offerings

Event Cinema is a growing piece of the midweek movieplex puzzle as more and more exhibitors turn to this type of one-night-only programming.  Last week’s “The Last Night of Monty Python” scored $1.2 million in the UK, making it that country’s fourth highest Event Cinema production, and played well on this side of the pond as well.  The next big event to watch for is August 25th’s “Doctor Who” season premiere event.  Last year’s “Doctor Who: Day of the Doctor” special amassed an almost inconceivable $4.8 million from 660 North American theatres on a Monday night in November.  Not included on this list but noteworthy are in-theatre showings every Saturday of a specially selected Barclay’s Premiership League football (soccer) match.  The games will begin August 16th and run into the spring.

UPCOMING EVENT CINEMA/ALTERNATIVE CONTENT RELEASE SCHEDULE
8/7      DRUM CORPS INTERNATIONAL: BIG, LOUD & LIVE 11
8/11    THE GIVER WORLD PREMIERE RED CARPET EVENT
8/14    RIFF TRAX LIVE: GODZILLA (1998)
8/25    DOCTOR WHO SEASON PREMIERE EVENT
9/13    MAYWEATHER VS MAIDANA
9/18    FAT, SICK AND NEARLY DEAD 2
9/28    ROYAL SHAKESPEARE COMPANY: TWO GENTLEMAN OF VERONA
10/2    TIM RICE’S FROM HERE TO ETERNITY
10/16   ROYAL BALLET: MANON
10/26   BOLSHOI BALLET: THE LEGEND OF LOVE
12/16   ROYAL BALLET: ALICE’S ADVENTURES IN WONDERLAND
12/21   ROYAL BALLET: THE NUTCRACKER

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