You will be redirected back to your article in seconds

Studio Cancels All Screenings of ‘No Good Deed’ to Preserve Shocking Twist That It’s Probably Terrible

Studio Cancels All Screenings of 'No Good Deed' to Preserve Shocking Twist That It's Probably Terrible

With fewer than 12 hours to go until it was to be shown to the press Wednesday night, Screen Gems this morning canceled all advance screenings of "No Good Deed," the home-invasion thriller starring Taraji P. Henson and Idris Elba, allegedly to preserve the film’s surprise plot twist.

I haven’t seen "No Good Deed" — no one has — but a colleague who did interviews for the film without being allowed to see it first had the plot described to him by Idris Elba, and the "twist" is exactly what I thought it would be, having seen only the trailer. So the inevitable conclusion is that Screen Gems is not protecting audiences from last-act spoilers — which no critic would divulge in the first place — so much as they’re protecting the movie from what seems likely to be a barrage of withering reviews. That’s certainly what critics are thinking, based on their reactions to the announcement:








This Article is related to: News and tagged , ,


Comments

gail

just something to piss people off

Alan

As if this movie NEEDS a plot. Or the audience for it, is going because of the critics opinions…LOL

Joan Stevenson

The release date has been changed for this film several times over the last year. The studio really wants this film to succeed very badly. I don't believe all that crap about a plot twist. Are they afraid that it's going to be so bad that no one will really want to see it? I was looking forward to the screening till I got the notice that it had been canceled. All I'll have to go on now are other critic's reviews since I couldn't review it myself.

Linell

People don't judge the story you haven't seen.Get out there and see it for yourself.

@milesmaker

Screen gems already knew there was a 'twist' so it's likely audience feedback response from test screenings were not as positive as the distributor had hoped. This affects their P&A spending moving forward, while canceling press screenings saves the picture from diminishing expectations from critical reviews before the target audience sees it. All of this leads me to believe NO GOOD DEED will underwhelm–yet even as I type this, I hope I'm wrong.

Daniella Isaacs

It wasn't THAT long ago (well, maybe it was 50 years ago) when critics had to see the films on opening day all the time. I wouldn't mind returning to that. If you really want to know what the critics think, go on Saturday or Sunday, after the critics have been able to see it with an audience. If you want to be adventurous, go on Friday and risk seeing a bomb. Who knows, maybe you'll actually like one of the films the critics would have otherwise warned you away from. I remember almost missing seeing BLADE RUNNER on the big screen back in the early 80s because it got bad reviews. I'm glad, on it's last night, I said "what the hell," and went.

troy

I bet Idris and Henry Simmons are lovers trying to kill off Taraji and the kid so they can be together…

@JayTeeDee

I don't think it's above any critic to reveal plot twists in their reviews especially if they don't like the film. It has happened on occassion. That being said this all makes me want to see the film. I had intended on skipping it before but now it seems like there's more to it. And plus to see a Black movie that's not all romantic comedy carbon copies of each other. And why does the automatic assumption is that the movie will be bad? Just because you're intuitive to enough to possibly guess the twist doesn't mean the journey getting there is a bad one. Hell I think I guessed it as well but it will be interesting to see it play out and how they get there.

Adam Scott Thompson

The twist is they rob you.

This is not good

Dang.
I'll see it anyway and judge for myself.
How bad can it be?
Nevermind.

vp19

In other words, get all you can from the opening weekend box office and run.

Your email address will not be published. Required fields are marked *