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AFM ISA Of The Day: Mimi Steinbauer of Radiant Films

AFM ISA Of The Day: Mimi Steinbauer of Radiant Films

Coverage of ISA’s
(international sales agents) has resumed for The American Film Market. This
segment follows leaders and innovation in the world of international film sales
and distribution.

The
trailblazing and accomplished Mimi Steinbauer started Radiant Films
International over two and a half years ago and has been in the film business
for over twenty years. She has played an essential role in the financing and
sales for over 500 films, including the Academy Award nominated “Blue Valentine”, Robert Rodriguez’s “Machete”, “The Lord of the Rings Trilogy”, “The Hurt Locker”, “The Matrix”, “Rush Hour 2”, “The Notebook”, and “Three Kings”.

Mimi also served as the Vice President of Distribution at New
Line Cinema, Sales and Distribution Consultant for Voltage Pictures, President
of International Sales and Distribution at Franchise Pictures, and Head of
International Television at Trimark Pictures.

Mimi shares
her experience and talks more about Radiant’s films at The American Film
Market:

I was
excited to start my own company. International Sales has changed over the years. If you’re in sales now,
you’re involved in finding the product, closing financing, and then also doing
sales. In doing all three of those things, it only makes sense to have my own
company and be in charge of the product that I’m selling.  That’s why I started Radiant.

I’ve
been working in the film industry for 20 years – working for bigger companies
like New Line Cinema and then smaller companies as well – and have been
involved in finding the projects and dealing with sales. Starting Radiant was a
natural step into doing my own thing.

What type of films are you
looking for?

We’re
handling 16 titles. My intention is to carry six to eight films per year, so
we’re pretty selective in what we pick up.  Everything we’ve had so far has gone out theatrically, so
that’s been our guideline – everything we work on is of theatrical quality.

For
me, it’s important to understand the sales angle so I can sell it to the
buyers, but it’s also for the buyers so they can sell it to their local
audiences.  

Projects
that I respond to have to be unique and interesting, because I feel like
projects right now have to be massive in scope or something very enticing and
special. 

What are you showing at AFM? 

Right
now, we have “Rudderless” in cinemas,
which is William H. Macy’s directorial debut. It’s a beautiful musical drama about
the power of a parent’s love.

We’re
screening two complete films at AFM: “Madame
Bovary”
(with Mia Wasikowska and Paul Giamatti) and “Hungry Hearts”, which won best actor and best actress at Venice.

We
also will show film footage for the first time at AFM. One is Take Down”, a young adult action film, and “The Driftless Area”, a romance/
thriller film.

Did you ever see yourself in
International Film Sales?

I started
in production in Austria, so I never saw myself in this world of international
sales.  I didn’t even know that it
existed, and then I came to Los Angeles to do the Peter Stark program for
producing at USC. 

From
there, I got into a production company that made a film based on rights that
they owned – this brought them into the world of international sales, and it’s
how I got in: working on contracts and financing. It wasn’t the plan, but it’s
a perfect fit because it’s speaks to my international background and interests.
I love the idea of going to a film market and meeting with someone from a
different culture every half hour. It’s really amazing.  

What inspires you in your work? 

Many
of the world’s most interesting films come from independent cinema. I’m the
first person to go out and see The Avengers movies – I love the big films – but
independent film is incredibly important. There are amazing films and
filmmakers out there, and it’s important to share their stories with audiences
around the world.

Learn more about the Radiant Films Slate here.

About Radiant Films: 

Founded by international sales veteran, Mimi Steinbauer, who is President and CEO, Radiant Films International, is an international sales company funded through private equity sources which acquires and distributes between 6-8 theatrical titles per year.

Radiant’s current slate includes the recently announced “Whatever Makes You Happy” with Susan Sarandon, Allison Janney and Stephen Amell all in discussions to star, two films making their market premieres at AFM: “Madame Bovary” with Mia Wasikowska, Paul Giamatti and Ezra Miller which world premiered at the Telluride Film Festival followed by debuts at the Toronto and London Film Festivals and Saverio Constanzo’s “Hungry Hearts” starring Adam Driver and Alba Rohrwacher, who both won Coppa Volpi Awards at the Venice Film Festival. Radiant will also be showing brand new footage from two films at AFM: the thriller Take Down”, directed by Jim Gillespie and starring Ed Westwick, Jeremy Sumpter, Phoebe Tonkin and Sebastian Koch as well as “The Driftless Area” starring Zooey Deschanel, Anton Yelchin and Frank Langella. Their slate also includes William H. Macy’s feature film directorial debut  “Rudderless”starring Billy Crudup, Anton Yelchin and Selena Gomez which is currently in theatres and on VOD in the US via Samuel Goldwyn Films/Paramount.

 

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