Sergio’s box office report on Sunday will have the full weekend numbers; but I thought it was worth mentioning how it did on its first day in release, given near-universal excitement over the film. I assume a lot of you account for its box office take over the last 24 hours or so.
So here it is…
Paramount opened the Ava DuVernay-directed “Selma” on just 19 screens in select markets, to a gross of $317,000, for a per/screen average of over $16,600. Those figures are actually quite healthy, considering that the film had quite a bit of high profile competition, namely, Tim Burton’s “Big Eyes” which opened on 1,307 screens, “The Gambler” (starring Mark Wahlberg – on 2,478 screens), the all-star (Meryl Streep, Chris Pine, Johnny Depp, etc) movie musical “Into the Woods” (2,440 screens), Angelina Jolie’s much ballyhooed epic drama “Unbroken” (3,131 screens), Clint Eastwood’s “American Sniper” (starring Bradley Cooper – on 4 screens), and of course “The Interview” (although its release was fumbled as we all know by now).
I’m curious to see how well it improves on the above figures over the 3-day weekend.
Paramount will expand the film’s reach on January 9, when many, many more of you will be able to finally see it. And I expect marketing efforts will be ramped up even more, leading up to that date. For example, Oprah Winfrey’s OWN Network previously announced a month-long celebration, in January, honoring civil rights legends who paved the way, as we approach the 50th anniversary of the historic Selma to Montgomery marches, led by Dr. Martin Luther King, Jr.. That month-long celebration will include conversations with director DuVernay, star David Oyelowo, and other notable contributions.
Watch a preview of what’s to come below: