You will be redirected back to your article in seconds
Back to IndieWire

Maybe This Faux Home Mart Commercial Should’ve Been the Trailer for ‘The Equalizer’…

Maybe This Faux Home Mart Commercial Should've Been the Trailer for 'The Equalizer'...

Despite really anticipating it, before its release, and being a childhood fan of the TV series, I was actually quite underwhelmed with “The Equalizer” film adaptation, that starred Denzel Washington, under Antoine Fuqua’s direction.

It didn’t add much to the “older, tough guy revenge movie” ethos (although maybe it didn’t intend to), and I liked Denzel a lot better in “Man on Fire,” in a similar kind of introspective “man on a mission” role, protecting another young, white girl in Dakota Fanning, whose performance as an old soul, I actually liked more than what Chloë Grace Moretz was given to do in “Equalizer.”  

I was still mildly entertained by the latter, but I’d hoped for a lot more than was delivered, and, despite what’s been reported, an “Equalizer” franchise for Denzel doesn’t excite me at all – unless there are plans to either revamp the genre, or stay within its boundaries and deliver something more akin to “John Wick,” or even the “Taken” movies; superficial, ferocious, remorseless, though stylish B-movies, that aren’t necessarily weighed down with any soul-searching, or existential crises. Or, as Jordan Hoffman of The Guardian writes, movies that stride along like automatic machine guns.

All that said, I thought this faux commercial for the hardware store in which Washington’s “Equalizer” character is employed (Home Mart), was funny (although not laugh-out-loud funny), and worth sharing on a slow Holiday week. But also because the film is out on DVD and Blu-ray today!

The faux ad comes courtesy of USA Today’s entertainment section. Obviously, you’ll appreciate it more if you’ve actually seen the film. If you haven’t, check it out on home video now. 

This Article is related to: News and tagged