In the spirit of the times, AT&T has announced that it will launch the first original, scripted series on the social networking platform Snapchat – the one that’s popular because messages sent using it, disappear soon afterward. It’s very popular with the kids these days apparently.
To be titled “SnapperHero,” it’ll be the first scripted Snapchat series where “real-time, immediate engagement meets a fun superhero universe,” states the press release. Social media influences and their audiences will play a hands on role in shaping the creative direction of the show.
The series will roll out with 12 episodes over a 4 week period, beginning in early 2015, with all content living primarily on Snapchat.
“SnapperHero” was developed by producer Billy Parks and UTA Digital Media Agent Kendall Ostrow, in collaboration with AT&T. Previously, AT&T and Parks collaborated on “@SummerBreak,” the innovative social media series that reimagined the reality show for a Millennial audience, and over two seasons earned more than 60 million views – 15.3 million views in its first season and 49.08 million views in its second season – 30 million social engagements and 1.6 billion impressions.
“We want to produce and foster entertainment that engages the connected generation where they live,” said AT&T Engagement Marketing Director Liz Nixon. “We saw great success in using Snapchat to engage our ‘@SummerBreak’ audience and we’re excited to build on that with a Snapchat-centric series that truly empowers influencers. We’re proud to venture into this new territory and innovate branded entertainment for social media in ways that are authentic to the influencers and their platforms.”
“Influencer-driven content like ‘SnapperHero’ is just the beginning of what’s to come in the world of real-time content,” said George Strompolos, CEO of Fullscreen, Inc. “We’re excited to explore the future of video consumption with a forward-thinking, creative collaborator like AT&T.”
To amplify the experience beyond Snapchat and drive engagement across social platforms, AT&T will share exclusive behind-the-scenes content, taking fans on an immersive adventure with the cast and the crew.
The “SnapperHero” series is being produced by Fullscreen and Astronauts Wanted.
To connect with “SnapperHero” across social media, follow on Snapchat @SnapperHero; Twitter @SnapperHero; and Instagram @SnapperHero.