Last week, Tambay
reported that Fox TV’s prime time hip-hop soap opera "Empire" was renewed for a
second season (HERE). No doubt the network was happy with the ratings for the
show, and felt that it was strong enough to survive its first season.
But now we
know how happy. The show has broken a 22-year long record on the Fox Network, becoming
first the first show since 1993 to actually
increase its ratings, and the number of viewers, the following 2 weeks, after
the premiere episode.
As TV-by-the-Numbers reported (HERE), this sort of thing is practically “unprecedented
in modern television history." The show premiered with a 3.8 adult 18-49
rating, but then climbed to a 4.0 for its second episode, and then jumped again to a 4.4 rating for its third episode.
time any program did that on Fox was back in 1993 – a long forgotten detective
series called "Moon Over Miami." But that show, after the third episode, started to
drop badly in the ratings, and eventually, it was cancelled after ten episodes.
No fear of that
happening with "Empire," but I’m baffled as to why the show has become so popular with
its old, tired clichés from literally every prime time TV soap opera, made in the last 30 years. Is it the music? Or black people wearing expensive, shiny clothes, on expensive shiny sets, and driving expensive shiny cars?
At least we
know where all those millions of black
viewers not watching Fox News, are; they’re watching "Empire" on Fox TV. But remember
they’re both still owned by the same guy.