Lifetime talks up the numbers game following last night’s premiere of its original movie “Whitney,” via press release.
Lifetime’s primetime block Saturday evening surrounding the eagerly-awaited world premiere of the Lifetime Original Movie “Whitney,” directed by Angela Bassett, and hour-long specials “Bobby Brown: Remembering Whitney” and “Whitney Houston Live: Her Greatest Performances,” drew 11.8 million total viewers across 3 telecasts, according to Nielsen Fast Cable Ratings.
Breaking that figure down, “Whitney” drew 4.5 million total viewers, becoming the network’s most-watched telecast across all key demographics since “Flowers in the Attic” last January.
And during the 10pm Bobby Brown special, 91% of that 4.5 million (or 4.1 million), kept watching, tuning in for the network’s exclusive, no-holds-barred interview with Houston’s ex-husband, about the couple’s intense relationship.
An at 11pm, the special “Whitney Houston Live: Her Greatest Performances” drew 3.2 million total viewers. Hosted by Clive Davis, the special featured on-air footage of the icon singing her most enduring songs.
“Whitney” also struck a chord on social media, where, Lifetime says, it was the most tweeted-about program for the day, and the network’s second most tweeted-about program ever. And in search, “Whitney Houston” ranked number one on Google Trends for the day.
Lifetime will encore an event block this evening, starting with “Whitney” at 8pm ET/PT, “Bobby Brown: Remembering Whitney” at 10pm, and the special “Beyond the Headlines: Whitney Houston” at 11pm.
Congratulations to Angela Bassett and company!
Lifetime continues to enjoy success with original movies aimed at black women audiences: “Aaliyah: The Princess of R&B” drew a strong 3.2 million total viewers; “Trip to Bountiful;” “A Day Late and a Dollar Short;” the En Vogue movie; the Gabby Douglas movie; “With This Ring” which premieres this Saturday night, and more (all released in the last 12 months). So expect even more “black film” greenlights this year.
If you watched any of last night’s event block, your thoughts?
Read Aramide’s review here.