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Project of the Day: ‘The Hard Candy Kid’ Aims to Be the Great American Candy Movie

Project of the Day: 'The Hard Candy Kid' Aims to Be the Great American Candy Movie

Here’s your daily dose of an indie film in progress — at the end of the week, you’ll have the chance to vote for your favorite.

In the meantime: Is this a movie you’d want to see? Tell us in the comments.

The Hard Candy Kid

Tweetable Logline: A cameraman who believed everything his cereal mascots told him takes a comic journey to uncover the truth about his sugarcoated childhood.

Elevator Pitch: There’s trouble in candyland – not trouble we’ve made up, real trouble: Carvel was murdered, the man who invented Tootsie Rolls killed himself and someone poisoned Pixie Stix that killed a kid in Texas – now a new American hero is on a mission to uncover the shocking truth about candy in an all-new, all-true candy fairy tale. And the star of the greatest, most twisted candy fairy tale ever made, Willy Wonka himself — the reclusive Gene Wilder — has blessed this film.

Production Team: The film is being written, produced and directed by a visionary pair of brothers. We are reinventing the way an indie film can be made with throwback in-camera effects. And we’re breaking down the wall between documentary and narrative film with eye-opening editing work that intercuts archival and live-action footage. Matthew Beals has been working as a Director of Photography in New York City for over a decade, and his documentary “The Power of the Peep” won him the 2009 NYC Food Filmmaker of the Year Award. His wide-ranging work as a Director of Photography has taken him to China, the Virgin Islands, and through a Texas forest at 3 a.m. in search of the legendary Chupacabra. He lensed the Steven Spielberg-produced special “Rising: Rebuilding Ground Zero.” Also a gifted sound designer and foley artist, he toured the country as an opening act for the band Magnetic Fields with his theater group The Interstellar Radio Company.

About the Film: This film owes its existence to the collision of two great forces: Iraq and Marshmallows. Matt made a film about Marshmallow Peeps and became disillusioned about the world of candy. Jeff mediated frenzied negotiations in Iraq and became disillusioned about the hope of peace. When we met, we realized the two experiences weren’t all that different. We had a film to make, a disillusionment epic about one hero’s journey to the Heart of Sweetness. When the real Willy Wonka, Gene Wilder himself, wrote us a letter complimenting our project, we knew we had something here.

Current Status: We’re crowd-funding and shooting this epic on a shoestring simultaneously. We’re looking to have it all in the can, (OK, the CF card) by June.

If you have an in-the-works project and you’d like to be profiled in an upcoming IW Project of the Day column, submit yourself by filling out this form!

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