Over the years, the Disney based-on-a-true-story sports movie has become its own genre, ranging from the Kurt Russell-led hockey movie “Miracle” to last year’s underseen baseball pic “Million Dollar Arm.” The latest Disney sports movie is “McFarland, USA,” which chronicles coach Jim White (played, winningly, by Kevin Costner) who in 1987 took an inexperienced group of Latino kids and turned them into an all-star cross country team. We’re proud to debut a new set of arty posters for the film, designed by Los Angeles artist Fernando Reza that perfectly captures the spirit and culture of the movie.
The posters (seen below) are done in a striking style that communicates the essential themes and ideas behind the movie (things like “Family” and “Optimism”) while also being really, really beautiful. This is a movie that is all about determination, hard work and defying all the odds, and these posters convey that handily. Graphically they call to mind the work of Shepard Fairey, the street artist who designed the “Hope” poster for Barack Obama, while also tipping their hat to the Mexican artwork of the area, which was obviously significant in these kids’ lives). The “Community” piece, which features Costner’s character and all the kids, could just as easily have been the movie’s one-sheet.
“McFarland, USA,” which also stars Maria Bello and Morgan Saylor and was directed by New Zealand filmmaker Niki Caro (“Whale Rider“), opens everywhere next Friday, February 20th.