MSNBC is longing for the old days of 2012 when there was a Presidential election
going on, and the ratings were great, resulting in the network becoming the second
most watched news network in the country. But that was then, and this is now.
Last year, the network suffered a serious drop in ratings, and in that all important 25-54
demo audience, with a whopping 37% drop during the day and an
even worse 39% drop during primetime. Which means the network gets clobbered on
a daily basis by Fox News and CNN, which, last year, saw a real surge in ratings
and demo viewers.
As a result,
according to a recent article in The Wrap (HERE), MSNBC president Phil Griffith
is about to make some major changes on the network, and, most likely, starting off
with its lead primetime show, “All In with Chris Hayes,” which has been a major disappointment, to say the least.
Daily, the show trails in a very distant third behind “The O’Reilly Factor” on Fox news, and CNN’s “Anderson Cooper 360” in the same time slot. No surprise then that his show has
been bringing down ratings and demos for the rest of MSNBC’s primetime
shows, including the network’s best-rated show and star performer Rachel Maddow, who follows Hayes. Her show alone has dropped 50% in her demo audience, mainly
because of Hayes’ poor lead-in performance. Griffith most likely will either
move him to an earlier time slot, where he’ll do the least damage, or maybe cancel his show altogether.
daytime, however, problems are even worse. Ronan Farrow’s show has been a flat-out disaster for the network. His
program, “Ronan Farrow Daily,” might be the least-watched of all MSNBC’s shows. According to The Wrap article, last Wednesday, his show attracted only a measly 26,000 among demo viewers. And like “All In,” Farrow’s
poor lead-in is seriously crippling Joy-Ann Reid’s “The Reid Report show.” Last Thursday
her show only attracted 36,000 demo viewers.
is getting desperate at the network, according to one insider who says: “Ronan and
Joy — something has to change there.” And another network insider added that “many within MSNBC believe one of the two —
Farrow or Reid — will see their shows canceled soon.”
Farrow was a very questionable choice for a show on the network in the first place. A lawyer and
human rights activist with literally no previous journalism, or very little TV pundit experience, Griffith reportedly met Farrow on some social occasions, and was so impressed
with him that he gave him his own show. Which I suppose is the very definition
of “white male privilege” wouldn’t you say? Go ahead, I dare anyone to disagree
another way of saying that I think Reid is going to get the ax. What do you