UPDATE: 2 weeks after speculation, based on available evidence, that MSNBC would cancel “The Reid Report” with Joy-Ann Reid, it’s now a reality, as the network has announced officially, that it will indeed be canceling Reid’s program. Also canceled is Ronan Farrow’s show, “Ronan Farrow Daily.” As previously noted, both shows haven’t performed as well as the network would like, based on ratings. No word yet on what MSNBC will replace both shows with. Following below is the initial February 4th “speculation” post…
No doubt MSNBC is longing for the old days of 2012 when there was a Presidential election going on, and the ratings were great, resulting in the network becoming the second most watched news network in the country. But that was then, and this is now.
Last year, the network suffered a serious drop in ratings, and in that all important 25-54 demo audience, with a whopping 37% drop during the day and an even worse 39% drop during primetime. Which means the network gets clobbered on a daily basis by Fox News and CNN, which, last year, saw a real surge in ratings and demo viewers.
As a result, according to a recent article in The Wrap (HERE), MSNBC president Phil Griffith is about to make some major changes on the network, and, most likely, starting off with its lead primetime show, “All In with Chris Hayes,” which has been a major disappointment, to say the least.
Daily, the show trails in a very distant third behind “The O’Reilly Factor” on Fox news, and CNN’s “Anderson Cooper 360” in the same time slot. No surprise then that his show has been bringing down ratings and demos for the rest of MSNBC’s primetime shows, including the network’s best-rated show and star performer Rachel Maddow, who follows Hayes. Her show alone has dropped 50% in her demo audience, mainly because of Hayes’ poor lead-in performance. Griffith most likely will either move him to an earlier time slot, where he’ll do the least damage, or maybe cancel his show altogether.
In the daytime, however, problems are even worse. Ronan Farrow’s show has been a flat-out disaster for the network. His program, “Ronan Farrow Daily,” might be the least-watched of all MSNBC’s shows. According to The Wrap article, last Wednesday, his show attracted only a measly 26,000 among demo viewers. And like “All In,” Farrow’s poor lead-in is seriously crippling Joy-Ann Reid’s “The Reid Report show.” Last Thursday her show only attracted 36,000 demo viewers.
The situation is getting desperate at the network, according to one insider who says: “Ronan and Joy — something has to change there.” And another network insider added that “many within MSNBC believe one of the two — Farrow or Reid — will see their shows canceled soon.”
Farrow was a very questionable choice for a show on the network in the first place. A lawyer and human rights activist with literally no previous journalism, or very little TV pundit experience, Griffith reportedly met Farrow on some social occasions, and was so impressed with him that he gave him his own show. Which I suppose is the very definition of “white male privilege” wouldn’t you say? Go ahead, I dare anyone to disagree with me.
Which is another way of saying that I think Reid is going to get the ax. What do you say?