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The ‘Empire’ Ratings Juggernaut Continues on and on… and on

The 'Empire' Ratings Juggernaut Continues on and on... and on

A few weeks
ago, I reported that Fox’s hit show “Empire,” broke a 22 year old ratings record in the history
of the network (HERE). However, if you think that show may have peaked (as some sources
have reported this week), au contraire.

In fact the
show has continued to break rating records for Fox TV, rising another 4% this week, for a series ratings high, with a total viewership of 12 million people.

Since
premiering on January 7th, the audience has risen week by week, from 9.9
million viewers, to 10.3 million, to 11.1 million, to 11.4 million, to 11.5 million, and now just under 12 million.

In fact, not
only is the show wiping out its competition on the other networks in its time
slot, according to Variety, it’s “the first program in the history of
Nielsen’s People Meters (going back to 1991) to grow in total viewers, with each
of its four episodes following its premiere.”

And
according to Nielsen, the cities in which “Empire” is doing the best are Atlanta, Detroit
and St. Louis, with a 25 rating share (that is the percentage of TVs actually
tuned on to the show, out of all the TVs turned on during its time slot). It also
did a 21 share in Washington, D.C. and Chicago and Philadelphia
both with a 20 share.

Naturally, the
show has been controversial with viewers – some pro, such as Shannon Houston, who
recently wrote about it on S & A (HERE), or con, like rock music journalist Laina
Dawes’s recent piece on Alternet (HERE). But then I’m sure this was what Lee Daniels
dreamed of – a show that everyone would be talking about.

The last time I wrote
about “Empire,” a lot of you blew a gasket, because I said I didn’t think much
of it, since it was a rehash of every hoary, worn out primetime soap opera cliché
from the last 30 years, and a heavy dose of “The Lion in Winter,” except it has
ratchet rich black people in it.

Well guess
what? I still feel the same way, so sue
me or get a life. 

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