It has been a long and not so pretty path in the two years since “Seventh Son” was originally supposed to be released in February 2013. It got pushed back to two different dates before finally settling on next Friday, and the movie even changed studio hands along the way. In short, it’s not the best sign that this is a quality product. And yet, Universal is paying primo Super Bowl advertising bucks to try and get people to care about this one.
Jeff Bridges, Julianne Moore, Alicia Vikander, Ben Barnes and more star in this adaptation of Joseph Delaney‘s novel about a prophecy, an apprentice and mystical powers or something. Frankly, we’re not too invested to figure it out at this point, but here’s a handy synopsis: In a time of enchantments when legends and magic collide, the sole remaining warrior of a mystical order (Oscar® winner Jeff Bridges) travels to find a prophesized hero born with incredible powers, the last Seventh Son (Ben Barnes). Torn from his quiet life as a farmhand, the unlikely young hero embarks on a daring adventure with his battle-hardened mentor to vanquish a dark queen (Julianne Moore) and the army of supernatural assassins she has dispatched against their kingdom.
“Seventh Son” opens on February 6th. Check out the game day spot below and some concept art the marketing team had lying around for some extra pizazz.