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Study: Women Made up the Majority of Moviegoers in 2014

Study: Women Made up the Majority of Moviegoers in 2014

It’s broken-record time again.

For the 5th year in
a row, women made up the majority of moviegoers in US and Canada in 2014, according to new
research released by the MPAA. Women also purchased 50% of all tickets. 

From the report: “Females have
comprised a larger share of moviegoers (people who went to a movie at the
cinema at least once in the year) consistently since 2010, this trend remains
unchanged in 2014. In fact, the number of female moviegoers increased slightly
in 2014, while the number of male moviegoers remained flat.”

Yet the takeaway from this report from the coverage I have read thus far are all about how white, male moviegoers make up the majority of
moviegoers of the top-grossing films. Tell me something I don’t know. Let’s unpack this. The five films listed as the top-grossing
films in the study are: “Guardians Of The Galaxy,” “The Hunger Games: Mockingjay – Part 1,” “Captain
America: The Winter Soldier,” “The Lego Movie,” and “Transformers: Age Of
Extinction.” All these films, except “Mockingjay,” are movies that star men. And not surprisingly, “Mockingjay,” the only film on this list that stars a woman, is the one that
had a majority of female filmgoers. But when you take the average of these five films, the breakdown is equal across the sexes.

This, again, should show the folks in Hollywood that people are drawn to content that they feel a connection to. So maybe, if they made more movies about women, we’d see more women as the majority of filmgoers for the top-grossing movies. Actually, I’m impressed that women continue to oversample and attend movies that are focused on men. This, again, proves that there is money being left at the door by not creating more content for women, since we are the majority of moviegoers. 

Hey, Hollywood. It’s about time that you read your own data and create more content for women.

Here’s
more info from the study:

— The
global box office increased by 1%. Seventy-two cents of every dollar now is made
overseas. The Chinese box office increased 34%.

— US/Canada
box office was down 5%.

— 68%
of Americans/Canadians went to the movies last year. The average moviegoer went
to the movies 5.5 times.

— People
who go to the movies at least once a month are 11% of the population, yet make up 51% of all ticket buyers.

— Tickets
sold for people ages 40-49
and 50-59 were at an all-time high. There was a decrease in tickets sold to ages 18-24 and 25-39.

— Younger
people aged 12-24 and Latinos attend the movies in larger numbers than their
population numbers.

— 27%
saw a movie in 3-D.

— Texas
has the largest share of moviegoers, followed by CA, NY, FL, and VA, yet CA had
the highest number of moviegoers.

— The
number of movies released by the studios (and their subsidiaries) was 136. The
number of movies rated and released by independents was 571.

— There
are over 40,000 screens. 84% of all movies are seen in multiplexes of 8 screens
or more.

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