TV One today announced that its 2015 Black History Month schedule made ratings history, delivering the network’s best February performance of all time, in Primetime in key target demographics.
The network’s acquisition of broadcast rights to the NAACP Image Awards has proven to be a great move, as the show was a primary driver for last month’s record ratings, which also included a sneak peek episode of a new summer comedy, “Born Again Virgin, and the original movie, “White Water,” as well as returning series “Unsung Hollywood” and “R&B Divas LA.”
“We knew the diversity of our Black History Month programming would be appealing to viewers seeking high-quality, star-studded and entertaining content,” said Brad Siegel, President, TV One. “However, to deliver network history making results is an unexpected compliment from viewers which we are more than happy to receive.”
Per the press release, year-to-date ratings highlights follow:
– TV One is posting strong year-over-year gains in Primetime among P25-54 (+21%, 109K), W25-54 (+23%, 69K), P18-49 (+24%, 104K), and W18-49 (+27%, 66K).
– TV One is posting strong year-over -year gains in Total Day among P25-54 (+11%, 78K ), W25-54 (+20%, 52K), P18-49 (+15, 74K), W18-49 (+25%, 50K).
Launched in January 2004, TV One (www.tvone.tv) serves 57 million households, offering a broad range of real-life and original programming, classic series, movies and music, targeting a diverse audience of adult black viewers. In December 2008, the company launched TV One High Def, which now serves 14 million households.
TV One is owned by Radio One, the largest radio company that primarily targets Black and urban listeners, and Comcast Corporation, one of the nation’s leading providers of entertainment, information and communications products and services.
Maybe it’s time to buy stock in the parent company, Radio One, which is a publicly-traded company.