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Watch: ‘Detected’ SXSW Trailer Teases a Techno-Bra to Detect Breast Cancer

Watch: 'Detected' SXSW Trailer Teases a Techno-Bra to Detect Breast Cancer

Documentary filmmakers Ironbound Films (“Evocateur: The Morton Downey, Jr. Movie,” “The Linguists”) have teamed up with technology company Cisco Systems on their new short documentary “Detected.”
“Detected” follows the invention of the iTBra. The film’s synopsis reads: “Breast cancer kills half-a-million women each year worldwide. In the U.S., one of eight women will develop the disease in her lifetime. Too often, current screening technology does not catch the disease until it’s too late. ‘Detected’ is a documentary short that tells the story of Rob Royea, a technology entrepreneur determined to solve the problem with a miraculous new innovation: a bra that instantaneously communicates signs of cancer. Sensors in the bra pick up temperature readings consistent with cancer cells. Data is then wirelessly transmitted to the smartphones of women and their doctors. The film follows Royea’s journey with the bra, from concept to manufacture to trial to market.” 
This year at SXSW, a new component called MED/TECH brings together medical and technology communities, of which Cisco is a part. Ironbound Films is launching the “Detected” trailer simultaneously at SXSW at an event called “Cisco’s Minosa and a Movie” as well as here on Indiewire. Check out some stills from the film below:

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