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Weekend B.O. Feb. 27-March 1 (How’s That New Will Smith Working for You?)

Weekend B.O. Feb. 27-March 1 (How’s That New Will Smith Working for You?)

I was really
interested to see how that new Will Smith film, “Focus,” was going to do this
weekend. I figured that the only people who would be interested in seeing it
were some white women and every black guy in the country (for obvious reasons) while
white guys took a pass and sisters stayed away in droves.

And “Focus” (AKA Every Brother’s Dream) was, according to Smith in recent interviews,
intended to be a move in a different direction for him, after the big
setback he had with his previous film “After Earth.”

And the result
was a mixed bag. It was the biggest grossing film this weekend, beating out “Fifty Shades of Grey,” with an opening of $19 million. However it’s the
second lowest opening for a Will Smith film after his morose,
death-by-jellyfish 2008 film “Seven Pounds,” which opened with $14.8 million. Even “Wild Wild West” opened with $27.6 million, and NO ONE likes that film.

However “Seven Pounds” went on to gross nearly $70 million domestically, and almost another
$100 million worldwide, resulting in Sony making some money off the film, due to its
modest budget (that is for a Will Smith film) of around $55 million. “Focus” was
made for slightly less, around $50 million, so with the overseas revenue as
well, the film will hardly be a box office bust for Warner Bros. And there sure
are a lot of brothers overseas as well.

Actually, the overlooked surprise was the horror film “The Lazarus Effect” with Olivia
Wilde. Though the film grossed just over $10 million this weekend, coming in at
5th place, it’s already a box office winner, since its budget was
reportedly a very slight $3.3 million.

Honestly, I
had no interest in seeing the film but, judging from the trailer, everyone’s favorite
“blerd” Donald Glover is in it, playing the de rigueur role of the sole black
guy in a horror film who’s the first one to get killed off. First of all, I thought
he was too hip and all that to be playing that kind of role, and for someone who
wants so badly to play Spider Man, that’s not the way to convince anyone you’re
right for the part.

“American
Sniper” has now hit $331 million, making it, officially, the 33rd
highest grossing film ever domestically, and it still has a lot of mileage to go, and could hit $400 million, putting it past “Harry Potter and the Deathly Hollows
Part 2,” and equal to Disney’s “Frozen,” which has also grossed $400 million domestically.

And “Selma” has now passed the $50 million mark domestically, as it opens in more
overseas markets, such as Turkey and Italy, where it grossed $1.5 million last
week, with an overall foreign take so far at $6 million.

1) Focus  WB $19,100,000
2) Kingsman: The Secret Service Fox $11,750,000  Total: $85,696,000
3) The SpongeBob Movie: Sponge Out of Water Par. $11,200,000 Total: $140,322,000
4) Fifty Shades of Grey  Uni. $10,927,000 Total: $147,764,000
5) The Lazarus Effect Rela. $10,600,000
6) McFarland, USA BV $7,797,000 Total: $21,981,000
7) American Sniper WB $7,700,000 Total: $331,108,000
8) The DUFF  LGF $7,150,000 Total: $20,053,000
9) Still Alice SPC $2,695,000 Total: $11,984,000
10) Hot Tub Time Machine 2 Par  . $2,400,000   Total: $10,268,000
11) Jupiter Ascending WB $2,100,000 Total: $43,110,000
12) Birdman   FoxS   $1,975,000 Total: $40,279,000

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