While I’m certainly glad to see this incredible groundswell of support for celebrity-branded crowdfunding campaigns, although most of them do face criticism, I just thought I’d remind you all who have contributed to a celebrity campaign in any way (whether monetarily, or otherwise) not to forget the “little guys” – the filmmakers/content creators who really are resource-strapped, and don’t have the celebrity reach that people like Spike Lee, Zach Braff, the “Veronica Mars” crew, Shemar Moore and several other celebs who’ve successfully raised hundreds of thousands, and even millions of dollars via crowdfunding sites like Kickstarter and IndieGoGo, in recent years; Campaigns that aren’t *big* enough to get the attention of highly-trafficked industry magazines like The Hollywood Reporter, Variety, Entertainment Weekly, Deadline and others, and that most of America (and the rest of the world) wouldn’t know anything about – unless you read smaller blogs like Shadow & Act, and others.
We feature about 2 to 3 Kickstarter campaigns every week on this site. I receive tons of them on a regular basis, and obviously can’t post every single one, even though there are some of you who believe that we somehow have an “obligation” to do so. If we posted every single crowdfunding campaign that we receive, I’d say every 3rd or 4th post on this site would be a crowdfunding item, which would only serve to overwhelm, and deter readers. So we are selective on what we choose to post, and when we get behind a project we like, we ride it as hard as we possibly can, helping to ensure that it gets the funding that it needs. Sometimes they’re successful; other times not. So it goes…
But the point I want you to take away from this is that, it would great to see a similar kind of groundswell of support for those non-celebrity projects that we do post on S&A – the majority of them asking for a tiny fraction of what the celeb campaigns are asking for; usually in the $10,000 to $50,000 range, and not much more; Campaigns that really shouldn’t have a lot of difficulty attracting contributions, given their size, but often go right down to their final hours, before reaching their goals. And as I said previously, a lot of them aren’t even successful, despite their/our efforts.
So I encourage you to also contribute to those non-celeb campaigns that could really, REALLY use your help; The financially-strapped artist next door, whose talent you admire/appreciate, and who simply doesn’t have as many options as the above-mentioned celebs do. Help them too, if you aren’t already doing so. Be just as decisive and unrelenting in your support. It’s not only good for them, but great for independent black cinema in general.
If you come across a crowdfunding campaign for a project that intrigues you, support it – even if it’s simply sharing it on your various social media pages, so that others know about it. Your support doesn’t always have to be a direct contribution.
But all that said, I’ll also ask how you decide when a project is worth giving your money to. What do you look for in a campaign pitch? Your answers may be useful to the next filmmaker who reads this site, who’s planning to launch a crowdfunding campaign in the near future.