BET has announce a new, first of its kind for the network partnership, with Jay-Z’s Roc Nation Sports, which will see the latter as their exclusive broadcast partner to air live “throne boxing” events on the network. The deal includes airing up to nine live, two-hour telecasts of Roc Nation Sports “throne boxing” events over the next 18 months.
Each telecast will also feature several Roc Nation flourishes including a live musical performance, and a name DJ to maintain the right kind of energy throughout each night. Fans can catch the action live on BET in the United States and globally on Jay-Z’s TIDAL.com – the newly launched music streaming service that also includes HD videos and other curated content.
The first main event fight to air on BET will feature WBA Super Middleweight World Champion Andre Ward (27-0, 14 KO’s) facing former World Title Challenger Paul Smith (35-5, 20 KO’s) of England on Saturday, June 20, 2015 at Oracle Arena in Oakland, California.
“BET is constantly searching for ways to expand its portfolio of content with the sole goal of satisfying our audiences,” said Stephen G. Hill, President of Programming, BET Networks. “Roc Nation is doing very exciting things in the entertainment space and we are excited to partner with them on this groundbreaking deal positioning BET Networks as a go-to destination for premier live boxing events. Together, we’ll provide unique entertainment.”
“We’re thrilled to not only be introducing our newest broadcast partnership with BET Networks, but also to use this new platform to telecast Andre Ward’s highly anticipated return to the ring,” said David Itskowitch, COO – Boxing of Roc Nation Sports. “On June 20, we will once again provide fans a night of exciting throne boxing fights, live musical entertainment and an unprecedented fan experience.”
“I’m very excited to be coming back on June 20 at Oracle Arena in my hometown of Oakland which has been a long time coming,” said Ward. “I’m equally excited to be fighting on BET in front of a potential viewership of over 90 million homes. As a fighter, this diversifies my portfolio and puts me in front of a whole different audience. I have an extremely tough fighter in front of me in Paul Smith who’s looking to pull the upset, but I can’t let that happen. I have to be on my best game to turn Smith away and beat him the way I want to beat him. As always, I’m ready to put on a tremendous performance in front of my hometown fans and those watching on BET. This is a fight you don’t want to miss.”
“I cannot wait to get back in the ring and test myself against a class act like Andre Ward. I proved that I belong at the top level with my performances against Arthur Abraham and this is a challenge that I am relishing,” said Smith. “Andre is a top pound-for-pound fighter and someone I respect a lot, but he has only boxed once in almost three years and I will give it everything I have got. I am fresh and confident going into this fight. It’s a massive opportunity for me and one that I took with both hands when it was offered. I have spent a lot of time boxing in the United States and I look forward to returning for this fight.”
Ward vs. Smith, presented by Roc Nation Sports, takes place Saturday, June 20 at Oracle Arena in Oakland, California, will be televised live on BET and streamed globally on TIDAL.com at 10 PM ET/7 PM PT, and is presented in association with Matchroom Sport.
Tickets priced at $250, $125, $90, $60 and $30, not including applicable service charges and taxes, go on sale Friday, April 24 at 10 AM PT, and will be available at all Ticketmaster locations, online at Ticketmaster.com and charge by phone at (800) 745-3000.