At the 68th Cannes International Film Festival, Kering and the Festival de Cannes will launch the ‘Women in Motion’ program to celebrate the talent of
women in cinema and encourage reflection on their contribution to and role in the film industry. Already highly committed to the women’s cause,
particularly through the Kering Foundation which fights violence against women, the Luxury and Sport & Lifestyle Group is strengthening its already
long-standing ties with the cinema industry by becoming an official partner of the Cannes International Film Festival for the next five years. The ‘Women
in Motion’ program also reflects the open-mindedness and modernization to which the Festival de Cannes aspires.
“I am very enthusiastic about the idea of Kering supporting women in the film industry at Cannes. The artistic sensibility of women and the specific
nature of female narration are an integral part of the richness of cinema. The ‘Women in Motion’ program does not just aim at highlighting the talent
of women in cinema, but also emphasizes the interest of their work for audiences. Enhancing their visibility is essential when we consider the impact
that films have on our ways of thinking and, ultimately, our everyday behavior. It is precisely in this spirit of open-mindedness and cultural
enrichment that we have created the ‘Women in Motion’ program.”
The ‘Women in Motion’ Talks: discussing the role and importance of women in film
the film industry that will cover a range of issues such as women’s status, their representation within the profession and on screen, the specific nature
of their narrative points of view and their perspectives behind the camera. The ‘Women in Motion’ Talks, which will take place as morning sessions, will
offer film industry professionals and the media the chance to hear about and discuss these topics alongside renowned and committed figures from the cinema
industry who have come to Cannes and wish to express their opinions on the multiple facets of these issues.
the program for which will be announced ahead of the Festival.
“Women’s contribution to the film industry, be it on screen or behind the camera, is essential and invaluable. By putting this topic on the agenda, we
hope to work towards greater recognition of their work and input to cinema. As an integral part of the official Festival de Cannes program, ‘Women in
Motion’ will give additional prominence to the talented women of film and their outlook on cinema. The ‘Women in Motion’ Talks, for which I am
delighted to be one of the first participants, will also provide the profession with a unique opportunity to further discussions about the necessary
advancement of the representation of women and their stories within the film industry.”
include, as of 2016, the ‘Women in Motion’ Awards. The first ‘Women in Motion’ award will recognize the contribution of an iconic cinema figure who
embodies the values of open-mindedness and diversity promoted by ‘Women in Motion’. The first prize winner will then select a young female filmmaker who
will be presented with a ‘Women in Motion’ award for young female talent, and receive support for one of her projects. Kering and the Festival de Cannes
will thus help young talented women gain visibility and recognition in the film industry.
“Presidential Dinner” on 17 May 2015 hosted by Pierre Lescure, President of the Cannes International Film Festival, Thierry Frémaux, General Delegate of
the Cannes International Film Festival, and François-Henri Pinault, Chairman and CEO of Kering.
“With ‘Women in Motion’, we are opening another chapter in the history of the Festival de Cannes and are paving the way for the cinema of tomorrow,
enriched by a greater variety of points of view and by the diversity of films. This initiative perfectly corresponds to the new momentum we wish to
give the competition: by exchanging views, supporting talent and honoring key figures and significant works, it reflects the values of beauty,
progress and artistic and social ambition that have underpinned the Festival since its creation.”