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Exclusive: Alamo Drafthouse and Odell Team Up to Brew French-Inspired Beer

Exclusive: Alamo Drafthouse and Odell Team Up to Brew French-Inspired Beer


READ MORE: Watch: Nothing Can Stop Jean Dujardin in ‘The Connection’ Trailer

Employing a fun new marketing strategy, the Alamo Drafthouse has teamed up with the Odell Brewing Company to create a one-of-a-kind craft beer, inspired by the French film “The Connection.” The beer, a limited batch brew, is meant to represent France. “It’s going to be a really unique beer,” said Bill Beymer, Odell’s head brewer.

Shot on 35mm and starring Academy Award winner Jean Dujardin (“The Artist”), “The Connection” has been called the “European flipside” to William Friedkin’s “The French Connection.” It’s a crime thriller set in the 70s and inspired by the real-life story of Marseille magistrate Pierre Michel, who attempted to break up an infamous drug smuggling operation known as the French Connection.

READ MORE: Madonna Banned From Alamo Drafthouse After Texting During ’12 Years A Slave’ NYFF Premiere

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