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Rwandan-Belgian Musician Stromae Critiques Social Media Culture in New Video Directed by Sylvain Chomet (‘Triplets of Belleville’)

Rwandan-Belgian Musician Stromae Critiques Social Media Culture in New Video Directed by Sylvain Chomet ('Triplets of Belleville')

I’d never heard of Rwandan-Flemish singer/rapper Stromae until today, thanks to this new music video that landed on my virtual desk this morning, directed by acclaimed French animator Sylvain Chomet (of “Triplets of Belleville” and “The Illusionist” fame). 

The video, which is very much in Chomet’s visual style, is for a track by Stromae titled “Carmen” (borrowing from Georges Bizet’s well-known opera) that’s actually been out for a little while, as I discovered. But Chomet’s delightful video, released just today, helps bring to visual life the song’s criticisms of disposable social media culture. 

It comes from Stromae’s album “Racine carrée,” which translated to English means “Square Root.” It’s his 2nd studio album, released in 2013. According to the press write-ups of the album, Stromae expressed his desire to incorporate Caribbean and African musical influences along with his signature 1990s-inspired dance beats. The album explores numerous themes, including alienation from social networks, relationship issues, discrimination, cigarettes and lung cancer, AIDS and absent father figures. 

The album has been a critical and commercial success across Europe, topping charts in France, Belgium, Switzerland, the Netherlands and Italy, and the top forty in Germany. In France, the album has become one of the highest-selling albums in recent years after amassing over one million copies sold four months after its release.

For those in the USA, you should know that Stromae has launched his first headlining tour in North America, set for this spring.

Watch the Sylvain Chomet-directed video for Stromae’s “Carmen” below; and to learn a bit more about the musician, there’s an interview that follows the video.

Premiere: Stromae’s “Carmen”Stromae warns of the tweetpocalypse in his new music video for “Carmen,” premiering exclusively on BuzzFeed Music.Learn more about this amazingly animated clip: http://www.buzzfeed.com/kelleydunlap/premiere-stromae-carmen-music-video

Posted by BuzzFeed Music on Tuesday, 31 March 2015

And here’s the interview:

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