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Watch New TV Spot for Rick Famuyiwa’s ‘Dope’

Watch New TV Spot for Rick Famuyiwa's 'Dope'

Open Road has set a June 12 release date for Rick Famuyiwa’s “Dope,” putting it in direct competition with the usual blockbuster summer fare. I suppose they may be thinking the film could serve as counter-programming to all the loud, special effects-heavy romps. Currently also opening on June 12 is Universal’s “Jurassic World.” Open Road is opening “Dope” wide as well, which is a bit of a surprise and unusual for an indie starring relative unknowns. No limited early test run in New York and LA to start, before expanding to other cities. Clearly they must really believe that they’ve got something more than capable on their hands.

None of us here at S&A has screened the film yet, but that’s a problem that will be rectified soon, as early press screenings begin. 

Zoë Kravitz, Keith Stanfield, Kimberly Elise, rap stars A$AP Rocky and Tyga all appear in the new feature film by Famuyiwa (“The Wood,” “Brown Sugar,” “Our Family Wedding”), which is described as a coming of age story about geeks growing up in Inglewood, California, trying to avoid gangs, drugs, and crime.  

Starring Shameik Moore, Tony Revolori and Kiersey Clemons, the film follows a trio of best friends who are also in their own hip hop – punk band. 

Further, from the official synopsis: “Malcolm is a high school geek with a high-top fade, carefully navigating life in The Bottoms, one of the toughest neighborhoods in Inglewood, California. He and his fellow outcasts share a voracious appreciation for all things ’90s hip-hop, opting to sport Cross-Colors and Z. Cavariccis at the risk of being clowned at school. He dreams of attending Harvard, but first he has to make it home every day. When a drug dealer takes a shine to Malcolm and invites him to his birthday party, Malcolm’s crew is swirled into a hilarious blender of offbeat characters and bad choices where redemption can only be found in Bitcoin.”

Significant Productions’ Forest Whitaker and Nina Yang Bongiovi (“Fruitvale Station”) are producing the film, which will feature original music by Pharrell Williams.

Watch a new TV spot for the film below:

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