The ISA of the Day segment of SydneysBuzz resumes
for the Cannes Film Festival 2015. ISAs, or International Sales Agents, help to
bring films into global distribution by selling distribution rights to
distributors worldwide.Topics include new trends in distribution and sales,
inspirational success stories, film slates and more. A worthy read for any
serious filmmaker looking to have a better understanding of the chain of
business between producing a film and sharing it with the world.
Based in Los Angeles, Instrum International is a worldwide
film sales and distribution company, dedicated to bringing high quality
festival films to the marketplace. Its
founder Ryan Keller represents the new generation of international film sales
agents that is open to new talent and challenging films that don’t necessarily
fit in the marketplace, and new forms of distribution and technology.
Founder Ryan Keller
I started Instrum International three years ago. I initially
started working in sales at a company where I worked for several years. It was
a start-up, so I wore many hats. I began working directly with filmmakers, and
eventually just started doing it on my own through Instrum.
We started out doing a lot of independent festival films,
and slowly started building up to more genre films. Our target is top-tier
American independent festival films. For Cannes, I’m excited to share “Amira
& Sam.” We also have “The Dramatics”, “The Midnight Swim,” “The Mend,” and
Hardkor Disko, which has been doing really well on the festival circuit.
I like the relationships I get to develop here. It’s really
cool to bring a film that you’ve found just from searching on the Internet, and
to see the whole process from the marketing, distribution, and to finally see
When I first started, we picked up a tiny film and they were
having trouble getting sales agents. One of my vendors introduced us. We were
just starting out and we helped them market it and sold it for twice their
budget. We were able to develop a good relationship with these filmmakers and then
helped raise financing on their last film, which we pre-sold. It’s been really
cool to develop the relationship like that. Coming in early and helping them
tailor their project to the market but also keeping their creativity and artistic
control – that is something I aspire to do with all my future projects.