Directed by Max Bartoli and Fabiola Lopez Batoli, “The Secret of Joy” is a $500K short project created
to support the cause of pediatric cancer. Their noble endeavor inspired a great number of talented industry people to get on board as part of the production, and after lots of passionate work they are finally ready to share with audiences in hopes that it will not only raise awareness, but also tangible funds to be donated to the Kids’ Cancer Research Foundation.
Director Max Bartoli talks more in depth about this project below:
Cancer has unfortunately
already touched my
family too many times, and more recently two
couple of friends lost their 4 y.o and 5 y.o. children to neuroblastoma a
apart, thus motivating me to do something to
raise awareness and funds to support the battle against this terrible
disease. It is with
this in mind that my wife and I decided to
invest all our savings to produce “The Secret of Joy,” a project made of a
12-minute short, a
book and a song, three products which will be donated non-exclusively to
the Kids’ Cancer Research Foundation (www.endkidscancer.org)
and to three European hospitals as
extra tools to raise the awareness over this
topic and fundraise during their future campaigns.
When we talked about
this project to
our friends in Hollywood we received
enthusiastic reactions. A 35-people-cast, led by 4 times Emmy winner Doris Roberts (“Everybody
Loves Raymond,” “Remington Steele,” “Christmas
Vacation”), Maria Conchita Alonso (“The Running Man,” “Saints & Sinners,” “The House of the
Spirits”) and Sofia Milos (“CSI Miami”), and a
65-people-crew from 3 continents led by super talented Production
Designer Giles Masters
(“Angels and Demons,” “The Mummy,” “The Da Vinci Code”)
accepted to bring our story to life for free.
Shot last December in Los
Secret of Joy” has become in 6 months the ACT OF
LOVE of over 150 entertainment professionals and several companies
Cameras, Hammerhead Productions., Tirelli
Costumes and many others) whose contribution amounted to over $450,000
(four hundred and
fifty thousand dollars), all united by the
desire to support a cause which involves our children, our future and
still seems to have
been forgotten by the media and the audience.
This to demonstrate, if it was needed, that Hollywood often gives more
than what it
takes. My wife and I embarked in this project
hoping to bring hope and a smile into the lives of the children battling
cancer and of
their families. Having two of them, Casey and
Chloe, on set and seeing the joy on their faces as we were filming would
enough to repay us of our endeavors. But we want
more. We want to reach out and touch many more.
That’s why from August
September 3rd “The Secret of Joy” will be screened
at the Laemmle 7 theater in North Hollywood and the whole Box Office
will be donated to the Kids’ Cancer Research Foundation. It’ll
be an important first step to achieve our goal.
We would love for it to
We know we can make the difference, touching one
person’s heart at the time.
information can be
found online at: