The relatively young relationship is apparently working out very well for all parties involved, given today’s news. You’ll recall TV One’s “historic first quarter ratings record this year,” as announced by the network a few months ago, for both prime time and total day, thanks to strong reception of original scripted projects, as well as the ratings success of the premiere of the 46th NAACP Image Awards.
A year ago, the 45th NAACP Image Awards was the most watched programming event in the history of the network! Obviously, it was a worthwhile pickup for them, since the NAACP and TV One inked in a new multi-media 5 year agreement that would see TV One become the television home for the association’s awards show.
Details on today’s deal follow below…
The NAACP and TV One jointly announced today that industry veterans Reginald Hudlin and Phil Gurin have signed a three-year deal to continue as executive producers for the NAACP Image Awards. The 47th NAACP Image Awards will be nationally telecast live on TV One on Friday, February 5, 2016 as a two-hour special from the Pasadena Civic Auditorium. The live telecast will also include a one-hour live pre-show from the star-studded red carpet.
“We are elated to have the opportunity to continue to produce the NAACP Image Awards for TV One and have great plans and ideas to raise the bar even higher,” stated Reginald Hudlin and Phil Gurin, Executive Producers. “Our ultimate goal is to deliver an entertaining show that honors the best in our community – we are already working on securing today’s leading talent to be part of the next broadcast.”
The NAACP Image Awards celebrates the accomplishment of people of color in the fields of television, music, literature and film and also honors individuals or groups who promote social justice through creative endeavors. The multi-cultural show is one of the most respected events of its kind and is well attended by many of the top names in the entertainment industry. This year’s telecast included host Anthony Anderson and stellar talent including Oprah Winfrey, Will Smith, Taraji P. Henson, Gabrielle Union, Kerry Washington, Tracee Ellis Ross, David Oyelowo, Spike Lee (President’s Award recipient), Laverne Cox, Octavia Spencer, and more. The Chairman’s Award was bestowed on former U.S. Attorney General Eric Holder.
Hudlin, former president of B.E.T. Networks, received an Academy Award® and NAACP Image Award nomination as producer on Quentin Tarantino’s Django Unchained. He also produced the Governor’s Awards and the Black Movie Soundtrack tribute on behalf the Academy of Motion Pictures Arts & Sciences. Emmy Award winning executive producer and NAACP Image Awards nominee Gurin has created an unprecedented number of variety specials, including major live events, concert performances, reality programs, clip shows, and comedy series. Gurin’s shows have aired on every major U.S. broadcast network, many cable networks, and in over 100 countries around the world.
For all information and latest news, please visit the official NAACP Image Awards website at http://www.naacpimageawards.net.