As I’m fond of saying, nothing happens without a reason. That film you love, the one you can’t stop re-watching? That scene you discuss for hours? That dramatic climax that caps anything you’ve seen before? It’s the product of deliberation, planning, calculation: a director whose work is memorable becomes that way because he or she wants it to be that way–and to do that, layers of hard work have to be poured on, making what seems to you like an effortless product but is in fact anything but. In the case of David Fincher’s ‘House of Cards,’ the first series to make Netflix a credible location for entertainment, there are several factors in play, some we know and some we don’t, nicely enumerated in this brief but dense analysis by Elena Ishchuk: breaking the 4th wall, dynamic use of lights and darks, determined use of blues and yellows, centralized shots, and others. If you haven’t yet dipped into what many deem an addictive series, powered by Kevin Spacey’s demonic drawl, this piece might be a nice introduction for you.