The American Girl BeForever 2015 Short Film Project is officially accepting submissions.
The American Girl brand is hoping to engage young consumers by reaching out to filmmakers ages 13 and over who are interested in creating three five-minute cohesive short films depicting two American Girl dolls. The American Girl dolls in question are Maryellen Larkin, a unique, independent ’50’s-era 9-year-old who loves art, science, and television; the second is Julie Albright, a ’70s-era energetic, free-spirited 9-year-old leader. Both characters come from American Girl’s BeForever line, which tries to inspire young girls through stories that transcend time.
American Girl’s project tasks you with coming up with a kid-friendly set of three cohesive short films, five minutes each, that adhere to their guidelines. You can source your music through two partner music sites, or independently provide it. Other than that, it offers creative freedom as long as you maintain a positive and inspiring tone, and they will compensate you generously — for a total of $200,000 — if you are selected as a winner. The competition is set up in four rounds, with two winners being selected in the final round. The winners’ films will be featured on American Girl’s YouTube channel.
Tongal co-founder James DeJulio shared some tips with Indiewire. “These screenplays should uniquely tell stories of two girls overcoming social issues in a way that resonates with young girls, and inspires them to overcome their own daily challenges. We’re giving everyone–from longtime American Girl fans to independent creators to anyone with an interesting idea–the opportunity to contribute to the project with complete artistic freedom under the American Girl brand,” he said.
You can apply for the competition through Tongal.