Marvel continues to leave no marketing opportunity unturned when it comes to “Ant-Man.” The thinking seems to be that if you throw enough footage from the movie at prospective ticketbuyers, they will show up. And the latest tactic is making the IMAX preview that had been screening in front of “Jurassic World,” available to all on the interwebs. Meanwhile, Kevin Feige continues to explain how the standalone movie is still very much a part of the Marvel Cinematic Universe.
“The idea for the film predates the Avengers which is why as we were building to the Avengers film we were always keeping Ant-Man separate, because of this version of the Ant-Man story that we wanted to tell,” he told SuperHeroHype. “But at the same time, we knew that in the film, which you’ve now seen, that we’re going to play on the idea of Hank’s history within the broader mythology of the Cinematic Universe: his time at SHIELD, his interactions with Howard Stark, his adventures as Ant-Man with Wasp in the past that we touch on briefly in the film. We always knew that the film we were going to do was going to do both—tip its hat to Hank’s history within the bigger part of the Marvel Universe but at the same time, do the story we really wanted to do, which was the Scott Lang story and the notion of this down-on-his-luck criminal that against all odds and in a very unlikely fashion becoming a superhero.”
Essentially, this seems to be a story within a bigger story, which sounds about right. So, if you can’t wait until next weekend, strap in and watch a bunch of new material from the movie, plus a couple more promo items.