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What’s the Best Way to Promote Your TV Show?

What's the Best Way to Promote Your TV Show?

Whether you’re a “Mad Men”-esque marketing savant or a “Happyish”-like hater, the world of advertising is one thrust upon any television lover. Even if you’ve cut the cord, TV fans have to engage in ad campaigns for their favorite returning or upcoming programs if they want to stay current with the discussion of what’s to come or even what to be excited about. (For instance, you now should deeply care about “The Leftovers” if you didn’t already.)

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But as the passive viewer rather than the active creator, what ads are actually working? What strategies, old and new, are getting people excited for television? In this week’s Very Good TV Podcast, Indiewire TV Editor Liz Shannon Miller and TV Critic Ben Travers examine their recent favorites — such as SundanceTV’s fascinating but odd “Rectify”/”Serial” crossover podcast — as well as which companies have taken a wrong turn. Between releasing full episodes online, constructing teasers that actually tease, reaching your target audience, and having the guts to rebrand when the right show comes along, there’s a lot to discuss.

Don’t forget to subscribe to Very Good TV Podcast via Soundcloud or iTunes. Follow Indiewire on Twitter and Facebook for all your pertinent TV news — as well as all the latest trailers, teasers, and pertinent marketing materials — plus check out Liz and Ben’s Twitter feeds for more, more, more. Plus, vote in our poll below for your favorite new-age marketing strategy.

Related Articles and News:
– Want some good examples of USA’s efforts for “Mr. Robot”? Check out the Times Square Takeover viral campaign (and read an interview with the show’s star, you know, for fun).

– Here’s at least one semi-full-length “Fear the Walking Dead” trailer (with Kim Dickens!).

– Did you miss “The X-Files” event series footage? Yes? No? You better watch that marathon trailer again either way.

– Read Ben’s “Rectify” Season 3 review right here, and get excited! Ray McKinnon’s SundanceTV series just got picked up for Season 4!

– You can’t ignore Lifetime anymore. Liz has some mighty positive words about their latest original series, “unREAL.”

– Hey, we’re really sorry about the sound this week, guys. We’ll get our act together soon, I promise. As an apology, here’s this and this.

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