This week’s episode of Screen Talk is presented by Vimeo. Head here to check out movies you can rent on Vimeo selected by Indiewire’s Eric Kohn. This week, the first 100 people who use the promo code “eric10” can rent “Cheatin,'” (above), one of Kohn’s favorite films of the year, with a 10% discount.
These days, we hear about marketing campaigns almost as much as the movie they’re designed to promote. That’s certainly the case this week, as Comic Con gets underway in San Diego. As this week’s podcast begins, Anne Thompson calls Eric Kohn from outside the mayhem — so we hope you’ll pardon the slightly noisy connection — to survey the scene and put it in context: Does the seemingly never-ending stream of panels promoting “The Hunger Games” and its ilk really get more people to the movies? And how many of us are just going to wait until it hits VOD?
That brings up another topic our hosts tackle this week: With Paramount announcing plans to release two upcoming films on digital platforms a mere 17 days after they hit theaters, does this single a shift in studio thinking? And what does it mean for the future of theatrical exhibition? Of course, this strategy is nothing new for smaller titles in specialty release, and our hosts recommend a pair of them opening this week — “Tangerine” and “10,000 km” — though there’s one much larger movie right around the corner that they don’t quite see eye to eye on.
Stay tuned for next week’s episode, when Anne shares more highlights from Comic Con and we’re joined by Indiewire’s new managing editor, Kate Erbland.
Listen to the full episode above.