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Finns Figure How to Enter U.S. Market and Give Female Pitching Award

Finns Figure How to Enter U.S. Market and Give Female Pitching Award

Now in its fourth year, the Finnish Film Affair, which runs Sept 22-24, has attracted a record number of 70 guests and top US executives for a panel on how to develop
films for the American market. New this year is the award for Best Pitch in the works-in-progress presentation worth 3000 Euros of international marketing
funds. The Finnish Film Affair takes place as part of the Helsinki International Film Festival, a.k.a. Love & Anarchy.

With Jalmari Helander putting Finland on the map with “Big Game” starring Samuel L. Jackson and its international success, local filmmakers can find out more
on how to tackle the U.S. market from leading U.S. experts, including Ryan Wickers (Director of Development of U.S. Production at EuropaCorp), Peter Trinh
(Agent, International and Independent Film ICM), Robert Burke (Managing Director, TenOne Entertainment) and Sundance Film Festival senior programmer
Hussain Currimbhoy. The panel’s moderator is LA-based producer Gudrun Giddings (CEO & Producer at G4C Innovation).

Last year’s Finnish Film Affair projects that went on to international success were Pirjo Honkasalo’s “Concrete Night,” which won the Spotlight Award from the
American Society of Cinematographers this year, and Klaus Härö‘s “The Fencer,” which is this year’s Oscar entry for Finland and sold is by the Little
Film Company.

This year’s Works-in-Progress line-up of nineteen projects includes work by as many as six female directors: Katja Gauriloff (“Canned Dreams,” Berlin 2012),
Zaida Bergroth (“The Good Son,” TIFF 2011), Selma Vilhunen (Academy Award-nominee for Best Short Film “Do I Have to Take Care of Everything?” 2014), and Elli
Toivoniemi (producer of “Do I Have to Take Care of Everything?,” now launching her directing career).

As HIFF executive director Sara Norberg comments, “It’s great to see former Finnish Film Affair titles doing so well. After three successful editions, the
Finnish Film Affair has clearly established itself internationally as the place to discover new local talent. Our aim is to strengthen that local talent
with our panels, the Project Development Clinic and now the new award for best pitch. At a time when the discussion about equal funding opportunities for
female directors has become a hot topic, we are especially proud to be presenting so many female-driven projects.”

The Project Development Clinic will feature ten projects by first and second-time filmmakers. Confirmed guests include sales companies, distributors and
programmers from Europe and North America: Fortissimo, Urban Distribution, Picture Tree International, Dogwoof, Trust Nordisk, Cinemavault, Nonstop
Entertainment, Sundance, and SXSW.

For more information and the full line-up of films screenings visit HERE.

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