I am incredibly proud to share with everyone the Ms. Factor Toolkit: The Power of Female Driven Content. This project has been a long time coming. It is a partnership between Women and Hollywood and the PGA Women’s Impact Network.
The toolkit is a compilation of data that makes the economic case for women centric and women created content. It shows what we already know — that betting on women pays off. The toolkit also illustrates the growing economic power of women.
The goal is for producers and other creatives to take the data in the toolkit and use it when you go and pitch. The information in here is irrefutable data. It is facts. We aim to raise awareness among decision-makers and to educate industry members by debunking the myths that perpetuate gender bias.
You can download the PDF of the toolkit for free here.
We are going to be building a website very soon, but for right now you need to use the PDF. We encourage you to take what works for you.