What do you do when you’re a distributor and you have a surprise box office hit film during its opening weekend? You assume there’s an even broader appetite for it, and so you expand its reach.
That’s what Sony has done with its faith-based drama “War Room,” the fifth film from Alex and Stephen Kendrick.
The film’s opening weekend earned $11.35 million, and which Sony says continued into the week, with impressive Monday, Tuesday and Wednesday numbers: “Our weekday numbers have surpassed previous Kendrick Brothers films and suggest the momentum will continue into the second frame,” said Ben Howard, Senior VP of Provident Films.
The film’s social media accounts are being flooded with personal stories of how “War Room” has impacted their lives, with videos of “unity between churches, redemption stories, and spontaneous prayer in theaters being reported,” says the press release.
“The message of ‘War Room’ is resonating with audiences beyond our hopes or predictions,” said Rich Peluso, Senior VP of AFFIRM Films. “We’re eager to see how the film performs in the new second week locations.”
The studio has expanded the number of screens the film is playing on from 1,100 screens to over 1,500 for the film’s second weekend. So if you are interested in seeing it, but it’s wasn’t playing at a theater near you before today, I’d advise you to check your local listings this weekend.