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Alchemy Ups Two Key Execs

Alchemy Ups Two Key Execs

Alchemy is promoting veteran exec Brooke Ford, who has been with the company since its First Look incarnation, to Executive Vice President of Marketing, Acquisitions & Productions, and New York transplant Jeff Deutchman to Senior Vice President of Acquisitions and Productions.

In her expanded role, marketing exec Ford will now oversee Alchemy’s film acquisitions team in addition to continuing to oversee the company’s traditional platform and day-and-date marketing campaigns. Ford will continue to report to CEO Bill Lee, while Deutchman, who also gets a promotion, from VP to Senior VP of Acquisitions, will now report to Ford in his role as curator of the company’s project pipeline as it continues to expand and diversify.

Alchemy’s theatrical 2015 release slate includes breakout documentary “Meet the Patels,” which is a rare Alchemy release to cross the theatrical $1 million mark. Still to come are Cannes titles “The Lobster,” Gaspar Noé’s “Love,” and Nanni Moretti’s “Mia Madre,” which was controversially not selected as Italy’s Oscar submission. 

Alchemy describes itself as “the largest independent distributor of film and television content across all platforms and windows in North America,” tailoring distribution strategies, from theatrical release to DVD, digital, VOD, and television, and supplying indie content to not only Walmart, Target, Best Buy and Sam’s Club but digital platforms including iTunes, Netflix and VOD.

Ford joined the company when it was operating as First Look as Senior Vice President of Theatrical Marketing in January 2006 and was promoted in August 2007 to Executive Vice President of Marketing, a title she maintained through the company’s transition to Millennium Entertainment and the launch of Alchemy. Prior to First Look, Ford served as Executive Director of Marketing at 20th Century Fox, and Vice President of Marketing at Paramount Classics. Ford began her career in co-op advertising at Fox Searchlight.

Deutchman joined Alchemy as Vice President of Acquisitions in November 2014 when it was still Millennium Entertainment. He joined Millennium Entertainment from Paramount Home Media where he served as Director of Acquisitions. Prior to Paramount Home Media, Deutchman worked in acquisitions for IFC Films. 

Alchemy owns a catalog of more than 1,000 film titles and has distribution deals with such ongoing clients as DreamWorks Animation, Magnolia, Microsoft, MPI Media, Music Box Films, nCircle, Phase 4 Films, PBS Distribution, Team Marketing, Well Go USA and Vertical, among others.

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