Parent company Viacom has announced that BET will launch a 24-hour channel and multiscreen service in France, starting on November 17th, 2015.
The 24-hour channel will offer “a window into ‘US Black Culture’ inspired by urban culture, music, fashion and society,” says the press release.
Debra L. Lee, Chairman and CEO, BET Networks adds: “What a tremendous and exciting launch for BET Networks! We have worked diligently toward this day of bringing BET to France and are excited to deliver our authentic voice that reflects, respects and elevates the diversity of our audiences across the world. We’re thrilled to continue our tradition of working with established and upcoming Black talent. Stay tuned later this month, when the Network will launch a New Faces search across the country.”
And from Raffaele Annechino, Executive Vice President and Managing Director of Viacom International Media Networks South Europe, Middle East and Africa: “The BET brand is a welcome addition to our offering in the French market. This full channel launch expands our distribution in France, one of the biggest markets in Europe, to 19 channels, in addition to our multiplatform products and the content available via all devices.”
In France, the channel offerings will include a mix of existing BET shows like “Real Husbands of Hollywood,” “Being Mary Jane,” in addition to local French productions by French creatives.
The BET launch in France will be a 360°, multiscreen rollout featuring a linear channel as well as nonlinear services offered through VIMN’s key French affiliate partners, in addition to a dedicated website; a BET app featuring exclusive videos and BET Radio; and social media accounts. The expansion presents 17.6 million households in France that the network will target.
For more information, follow Twitter/ Instagram @bet_fr and on Facebook bet.tv.fr; or betfrance.fr (tbc) and on the app of BET France.
Promo video below: