In 2013 Dick Clark Productions bought former marketing exec Carlos de Abreu’s glitzy fall awards season sidebar, the Hollywood Film Awards, which used to be attached to his shabby Hollywood Film Festival, which he also sold. De Abreu’s former festival never quite found its niche, lacking legitimacy and picking mediocre films. The Hollywood Film Awards cleverly piggy-backed on award season to lure major stars to make red carpet appearances.
What’s the problem with this show? De Abreu himself picks the award-winners –often for films that are still in the editing room–with a “top-secret committee of 12 industry insiders,” and pockets any profits from the show.
At least the Golden Globes are voted on by some 80 members of the Hollywood Foreign Press Association, which does give some of their lucre away to deserving film organizations. So why does Hollywood participate with De Abreu’s shady operation, which lacks any credibility? To get that extra PR push during award season. Johnny Depp, whose slurry acceptance speech went viral last year, would have been better off just saying no.