Seven Bucks Productions (HBO’s “Ballers” and TNT’s “Wake Up Call”) co-founded by Dwayne Johnson and Dany Garcia, and production company Left/Right, announced their partnership today with the sports agency Athletes First, to produce an untitled docu-series. The series will document college football players and their intense preparation for the NFL Draft.
The players and agents experience a grueling four-month sojourn which is both physically and emotionally draining as they battle through All-Star games, the NFL Combine, Pro Day workouts and non-stop training in an all-out-effort to achieve their dreams of being drafted by an NFL team. While all the aspiring players go through the same battery of tests and tryouts on the way to the NFL, each individual’s path has its own personal victories and defeats, all of which unfold to tell a very compelling and human story. The docu-series will shadow fifteen young men as they embark on this emotional and unpredictable journey towards their NFL dreams.
“As a former high school All-American football player and collegiate National Champion at University of Miami, I know how determined and relentlessly hard these athletes work and we’re inspired to share their stories. This series will show the commitment and heart required to achieve your dreams,” said Johnson.
“We’re excited for our audiences to experience this level of story telling at such a critical time in these athletes’ lives. Raw, passionate and honest, the docu-series aligns perfectly with our Seven Bucks brand ethos and mission,” Garcia stated.
“It is a true honor to work with partners of this caliber on such a great project. Dwayne, Dany, Seven Bucks and Athletes First are the best at what they do — we are happy to be in the mix,” said Banks Tarver, Co-Founder and Co-President of Left/Right.
“Athletes First is thrilled to partner with Seven Bucks Productions and Left/Right to document the hard work and dedication that our rookies go through as they transition from college to the NFL. Having witnessed this inspirational journey over a hundred times, we’re honored to partner with people who know what it takes to tell this story the right way,” said Ryan Williams, Partner and Vice President of Marketing at Athletes First.
The announcement follows a successful line up for Seven Bucks Productions and Left/Right with the season two renewals of HBO’s “Ballers” and Bravo’s “Odd Mom Out.”
Athletes First also garnered acclaim this year with four clients receiving first round NFL draft picks.
The action-packed, dramatic new series aligns with Seven Bucks Productions’ commitment to strong storytelling and Left/Right’s ability to produce an eclectic mix of content.