In a new partnership between the University of Michigan, Columbia University and Ira Deutchman, Deutchman will donate his own personal archive of print materials regarding film to U-M’s Makers & Mavericks film library. Deutchman’s career as a producer and marketer spans more than 40 years, working with directors such as Robert Altman, John Cassavetes and John Sayles. Some of the films Deutchman helped create and release include "sex, lies & videotape," "Stop Making Sense," "The Player" and "Hoop Dreams."
Deutchman’s personal archives include original posters, advertisements and publicity materials for over 100 films, as well as financial reports, analyses and spreadsheets. At the announcement of their upcoming partnership at Lincoln Center earlier today, Deutchman stressed the importance of transparency on behalf of film marketers, publicists and distributors. "I believe that it is important to understand the role of marketers, distributors, exhibitors and curators in the support and creation of film culture in the U.S." he stated.
Deutchman also expressed his belief that archives such as his own would help people regain an interest in distributing and scheduling movies, aspects of the film industry that "were once aspired to." "Everyone wanted open their own art house theater or schedule their own film series," he said. "Ever since the 80s, everyone just wants to be a director."
Other filmmakers who have contributed their personal archives to the collection include Orson Welles, Robert Altman, Alan Rudolph and John Sayles. The extensive and detailed additions to the University of Michigan’s library will be available to the public by the 2017 Makers & Mavericks symposium.