While Paul Thomas Anderson and Christopher Nolan both struck 70mm prints for “The Master” and “Interstellar,” respectively, the number of theaters presenting those films in the format was very small. However, thanks to Quentin Tarantino, The Weinstein Company, and the upcoming release of “The Hateful Eight,” 100 locations in the United States are now equipped with projectors to handle 70mm film. It remains to be seen how much of a draw that is to audiences (the movie goes wide a week later digitally), but it seems other studios are keeping an eye to see how things play out.
THR reveals that Warner Bros. is mulling over releasing “Batman v Superman: Dawn of Justice” in 70mm, as Zack Snyder shot parts of the movie in 65mm IMAX. The studio is also considering re-releasing catalog titles that were shot in the format, like David Lean‘s epic “Lawrence Of Arabia.” Certainly for theaters, this could be a boon, as it will allow them to put a premium price on the ticket and to sell a new kind of cinematic experience. But again, it will be interesting to see how 70mm catches with audiences in the weeks ahead, and whether it’s something that will resonate beyond being a unique selling point for “The Hateful Eight.”
Thoughts? Do you want to see more 70mm film? Is it something you’d be willing to pay more for on a regular basis? Does ‘Batman v Superman’ need to be in 70mm? Weigh in below.