Fox went for four Super Bowl spots: R-rated Marvel movie "Deadpool" (February 12); Sundance crowd-pleaser "Eddie the Eagle" (February 26); Marvel’s "X-Men Apocalypse" (May 27), starring Michael Fassbender, Jennifer Lawrence, and Olivia Munn; and "Independence Day: Resurgence" (June 24), starring Jeff Goldblum and Bill Pullman and an attack of CG aliens.
Disney showcased live-action "The Jungle Book" (April 15), directed by Jon Favreau, complete with animated talking bear Baloo (Bill Murray); Marvel’s "Captain America: Civil War" (May); and "Alice Through the Looking Glass" (May), with voice work from the late Alan Rickman as the Blue Caterpillar. Paramount promoted J.J. Abrams’ latest production, "10 Cloverfield Lane" (March 11) and Michael Bay-produced "Teenage Mutant Ninja Turtles: Out of the Shadows" (June 3), while Universal teased its animated film "The Secret Life of Pets" (July 8) and Paul Greengrass and Matt Damon’s Bourne revival, "Jason Bourne" (July 29).
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